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Party poppers, streamers, daft hats etc - Crowd DNA are proper delighted to confirm that we've made it on to the Central Office Of Information's new research roster, which takes effect from today and will be in place for approx four years.Posted :30 Jun 09
Jackson's death has powered his videos up the iTunes chart, crashed websites and jammed up Twitter. Jackson's is the first super-celebrity death since Twitter became a mainstream medium, and perhaps predictably, Twitter is all about MJ today (is it too soon to coin 'Twacko?').Posted :26 Jun 09
Crowd DNA is on the look-out for skilled freelance quantitative researchers to join our team, working on a range of both short term and long term projects.Posted :25 Jun 09
We are an audience behaviour agency
We are Crowd DNA and our focus is on helping brands to harness innovation and authenticity; to square up to 21st Century challenges; to be relevant, useful, entertaining, part of the conversation.
What do we do? In short...
1. Research the audience, exploring new trends, changing behaviour and emergent opportunities - taking in all points from NPD and testing comms to audience segmentation, competitor analysis, social media tracking, creating compelling sales cases, online research communities and striking thought leadership - bringing it all to life through planning, strategy and powerful output material *
2. Inspire the audience, creating/co-creating content, building and working with communities, developing advocacy programmes, utilising social media, amplifying and measuring brands' social currency and generally making sure they're an authentic part of the conversation *
Areas we have particular expertise across include: retail, digital, media, youth, gaming, technology, fashion, food, drink, music, film, charities, hotels, automobiles, hard-to-reach audiences and the marketing/creative industries.
* Crowd DNA are a Market Research Society company partner and members of Word Of Mouth UK.
Check our work