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Crowd DNA is looking to recruit a new research manager to join our team. We’re an ambitious company which very much views itself at the forefront of new thinking, new methods and new mindsets in research, and we need someone who is similarly determined to break fresh ground. If you meet with (or exceed!) the following criteria we’d love to hear from you –Posted :27 Aug 10
Our former landlords, the ad agency Mother, have an interesting blog/newsletter called Something for the Weekend that gets published once a week and is sent out to friends within the industry.Posted :30 Jul 10
Hot on the heels of our AOP Award for our Guardian word of mouth research, the latest phase of our UK Tribes youth research for Channel 4 has been shortlisted for the Media Week Research Initiative Award - to be decided on October 28.Posted :21 Jul 10
We are Crowd DNA - the audience agency...
We are Crowd DNA and our focus is on helping brands to harness innovation and authenticity; to square up to 21st Century challenges; to be relevant, useful, entertaining, part of the conversation.
What do we do? In short...
1. Research the audience, exploring new trends, changing behaviour and emergent opportunities - taking in all points from NPD and testing comms to audience segmentation, competitor analysis, social media tracking, creating compelling sales cases, online research communities and striking thought leadership - bringing it all to life through planning, strategy and powerful output material *
2. Inspire the audience, creating/co-creating content, building and working with communities, developing advocacy programmes, utilising social media, amplifying and measuring brands' social currency and generally making sure they're an authentic part of the conversation *
Areas we have particular expertise across include: retail, digital, media, youth, gaming, technology, fashion, food, drink, music, film, charities, hotels, automobiles, hard-to-reach audiences and the marketing/creative industries. We're based in London and have solid experience/resource across the EU, Asia and the Americas.
* Nominated for Best New Agency at the 2009 Research Awards, and Best Consumer Insights project, Crowd DNA are a Market Research Society company partner and members of Word Of Mouth UK.
Check our work