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We had the pleasure of being on the judging panel (alongside rather more esteemed figures like Mark Earls and Dr Paul Marsden) for the World Advertising Research Centre/WOM UK's Word Of Mouth Awards today and a fascinating process it was too.Posted :04 Nov 08
Allen Adamson’s BrandDigital might appear anachronistic on first inspection. It’s a big book about the fast-moving world of digital media.Posted :17 Nov 08
We reckon you can tell a lot about a person by their choice of homepage. So Crowd DNA hit Brick Lane to talk to people and to find out more. Most favoured homepages included Hotmail, Gmail, Yahoo, MySpace and Facebook, with notable mentions to a few fashion sites and news pages (BBC, The Times and The Guardian).Posted :14 Nov 08
We are an audience behaviour agency
We’re an agency that’s both brand new and blessed with good history. Previously, we were Ramp Industry. Now we are Crowd DNA and our focus is on helping brands to harness innovation and authenticity; to square up to 21st Century challenges; to be relevant, useful, entertaining, part of the conversation.
We help them get there through research, strategy and planning that is as dynamic as it is robust. We bring this audience understanding to life through content and comms that trigger conversations and acknowledge the soaring value for brands of social currency.
Some of what we do is all about sparkling new invention; some is all about good old-fashioned common sense. We’re passionate about making the most of these exciting, evolving times, and we don’t believe any of this stuff need be alienating or incomprehensible. Have a click around this website to find out a bit more about what we do and the new ideas that make us tick.
