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  • THE FUTURE OF WOM MEASUREMENT?
    Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.
    Posted :
    28 Jan 10
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  • CROWD DNA TALKS WOM RESEARCH
    Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...
    Posted :
    20 Jan 10
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  • CALLING SOCIAL MEDIA EXPERTS
    Crowd DNA is expanding its business beyond research, as we tap into our skills across content and community to offer new services to existing and prospective clients. This means we're looking for new contributors (both freelance and potentially on staff). If you've an informed and innovative take on how brands should use social media spaces we'd like to hear from you.
    Posted :
    19 Jan 10
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We are Crowd DNA - the audience agency...

We are Crowd DNA and our focus is on helping brands to harness innovation and authenticity; to square up to 21st Century challenges; to be relevant, useful, entertaining, part of the conversation.

What do we do? In short...

1. Research the audience, exploring new trends, changing behaviour and emergent opportunities - taking in all points from NPD and testing comms to audience segmentation, competitor analysis, social media tracking, creating compelling sales cases, online research communities and striking thought leadership - bringing it all to life through planning, strategy and powerful output material *

2. Inspire the audience, creating/co-creating content, building and working with communities, developing advocacy programmes, utilising social media, amplifying and measuring brands' social currency and generally making sure they're an authentic part of the conversation *

Areas we have particular expertise across include: retail, digital, media, youth, gaming, technology, fashion, food, drink, music, film, charities, hotels, automobiles, hard-to-reach audiences and the marketing/creative industries.

* Nominated for Best New Agency at the 2009 Research Awards, and Best Consumer Insights project, Crowd DNA are a Market Research Society company partner and members of Word Of Mouth UK.

Check our work