Whoop, happy birthday The Breakfast Club! Er, why the whooping, you might be asking...

At Crowd DNA, we’re fairly obsessed with cultural tribes, and particularly in terms of how they shape attitudes and behaviours among younger audiences. And though by no means the first, nor the last, teen film to explore tribes, John Hughes’ The Breakfast Club succeeded in doing so in a particularly well observed manner.

OK, it creaks a bit under 1980s affectations, but it nails a lot of the basics around tribal identity with pinpoint accuracy. We’ll even forgive it for propelling Simple Minds’ ‘Don’t You Forget About Me’ to global domination.