Come along to our next breakfast session for thoughts and ideas on bringing culture to quantitative research...
Date: February 25, 2016
Location: Crowd DNA, 5 The Lux Building, 2-4 Hoxton Square, London N1 6NU
Roll up for our second Rise breakfast session. Titled ‘Colourful Numbers’, this time we’ll be focusing on ways to ensure quantitative data provides a culturally relevant understanding of consumer behaviours and motivations, with Syann Cox and Claire Moon from our quant and analytics team discussing how a more sophisticated approach to outputs helps data to tell stories with more context, how statistical methods can get us beyond claimed behaviours, and how an informed, trends-aware approach to questionnaire design enables a richer exploration of audiences and occasions.
This is perfect for those who are looking for new ways to understand consumer behaviours, those with an interest in decision making processes… and those who want more from quant work than bar charts. It’ll be quick, to the point – and there’s pastries, coffee and stuff too.
Contact Jason Wolfe if you and/or colleagues would like to attend.