Rise: Superfans

Our first Rise breakfast event of 2017 sees Crowd DNA director Anna Chapman lift the lid on superfans...

Date: March 2, 2017

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London N1 6NU

This is the story of fame, obsession and social currency.

Once upon a time no one cared very much about fans or their opinions. Then along came the internet and a powerful group of superfans emerged. Soon everyone wanted to be their best friend.

In our latest Rise breakfast session, we map the evolution of fandom from undesirable outsiders to impassioned influencers. We’ll answer questions like: what turns people into Beliebers in the first place and what do they get from the experience? Most importantly, what are the implications for brands and where’s this whole superfandom thing heading?

Contact Jason Wolfe if you’d like to channel your inner fan on March 2.

Warning: this trailer isn’t suitable for people of a nervous disposition.