Off the scale excitement at Crowd DNA as we open for business in the US...
With Hollie Jones – formerly associate director and New York office lead at Flamingo’s Kiosk agency – appointed as US director, we’re very proud to have now launched Crowd DNA in the US, bringing our unique mix of cultural insight and innovation capabilities to New York City.
A significant number of our strongest client relationships are via brands’ stateside offices, and we’re well versed in conducting work on the ground in the US, so launching an office in New York is as logical for us as it is, of course, highly exciting. Hollie brings great experience of working in the US market; something she combines with an excellent understanding of new methodologies and a true sense of alignment with Crowd DNA’s view on the world.
Moreover, we’re highly encouraged by how well our blend of innovative approaches, cultural and behavioural frameworks, and focus on socialising insight through powerful outputs and deep immersion is resonating with US clients.
Anticipated workstreams include trends and need state exploration, audience understanding, brand and comms development, user experience, journey mapping and product/service innovation.