Crowd DNA’s popular Rise breakfast events are back after a summer break. This time brand and communications expert Eleanor Sankey discusses how we can understand consumers in a world where age is just a number...
Date: September 14
Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London N1 6NU
Consumer trends show that Gen Z is growing up faster than previous generations, millennials are delaying adulthood and Gen X and Boomers are living more ‘youthfully’ than ever before. On top of this, we’re living longer, working past retirement age and achieving major milestones later. As a result, brands are increasingly looking beyond age-based definitions.
In this session, we’ll help marketers understand consumers without age restrictions, moving beyond demographics to explore new ways of segmenting, targeting and making recommendations about how to communicate agelessness.
If you’d like to join us for coffee and croissants while discussing the secret of eternal youth marketing, please contact Jason Wolfe. And feel free to pass the invite onto colleagues of all ages.
Watch the trailer below: