Our next Rise breakfast event in Amsterdam sees Crowd DNA's Joey Zeelen set about reframing masculinity...

Date: September 27

Time: 8.15am-9am

Location: Crowd DNA, Sarphatistraat 49, Amsterdam

Brands are increasingly taking political, environmental and social stands. Many are addressing female aspirations and feminism with great effect.

But what are we doing about men?

This session explores changing attitudes to masculinity and, in particular, what being a man means among millennials. Looking at the tensions that have evolved around male identity, we’ll help brands harness opportunities – and speak better to men AND women.

Join us for delicious pastries and even more delicious insights. Contact Judith Lieftink if you and/or colleagues would like to attend.

Watch the trailer below: