Facebook asked us to find out what makes Canadian millennials tick. This is what we learnt...
We’re delighted to post some recent insights work for Facebook about Canadian millennials.
The research involved a road trip across Canada where we conducted in-depth interviews with generational experts and Canadians aged 18-34, as well as a quant survey.
We learned that millennials rely on mobile, find strength in online communities and take pride in their country’s multicultural identity. We also found that when it comes to defining success and spending money, they hold surprisingly different views than older generations.
Read more here.