Death Of The Teenager

Crowd DNA’s Andy Crysell asks whether the teen experience is in decline and, if so, what it means for self-identity and brands. To get a copy of our Death Of A Teenager cultural forecasting report, read on…

Hot on the heels of the widely reported scientific claims that adolescence now extends from 10 to 24, we thought it opportune to publish a revamped version of our Death Of A Teenager cultural forecasting report.

What would it mean to have never been a teenager, as we knew being a teenager? As grown-ups continue to avoid, er, growing up, and younger generations start connecting with culture – and even hitting puberty – at an earlier age, the previously well-defined ‘teenage years’ don’t make so much sense. A collective experience of ‘being a teenager’ seems to be coming to an end.

In this report we map out the driving forces behind this change and ask how it will impact self-identity formation. Also, given that the marketing communications industry has a habit (near obsession) with all things youth, we look at the relevance that this will no doubt have for brands.

For a copy of our shiny new report please email: DOTT@crowdDNA.com