Rise: Online Communities

Crowd DNA’s communities director Sabrina Qureshi refreshed and re-booted the topic of online communities at our latest Rise event in London...


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We’re not actually new to communities here at Crowd DNA – we’ve been running them since the beginning in lots of different shapes and sizes (and countries). Even so, in typical Crowd style, we like to go beyond the obvious and explore new ways in which they can meet commercial needs. 

At our latest Rise event in London, communities director Sabrina Qureshi took the topic of online communities and gave it good shake. Debunking assumptions of ‘what a community looks like’, Sabrina provided quick fire ideas around themes like innovation, the need for flexible audiences and socialising community insights to ensure impact.

While communities can, of course, be used to talk directly to customers, Sabrina explained that the real joy comes from recruiting and engaging leading-edge or hard to reach audiences – different members who can be brought into the mix to ignite discussion and add new cultural references. By reframing communities as cultural insight hubs, we can uncover ongoing trends and insights from across the globe, and discover lots of exciting opportunities along the way.

 

Sabrina in action at Rise: Online Communities
Sabrina in action at Rise: Online Communities

An editorialised version of the presentation will be sent out soon. In the meantime, here’s our Crowd Communities intro video: