At our next Rise session in London, Crowd DNA’s resident parents, managing director Dr Matilda Andersson and associate director Lucy Crotty, set about reframing modern families...

Date: April 26

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

Parental burnout, gender neutral toys, screen-time wars, feminist dads, LGBTQ+ families, postpartum body positivity – it seems we’re all too aware of the joys and perils of modern parenthood. And, as the next generation of millennial parents arrive and shake things up, the whole status quo of parenting is dramatically changing, too.

But are we speaking to and about families in the right way?

This session explores changing attitudes to parenthood and, in particular, how modern families are portrayed. Looking at some of the tensions and backlashes against ‘perfect parenting’, we’ll help brands identify new opportunities – and to speak better to families of all shapes and sizes.

If you’d like to join us for coffee, croissants and a very real, up-close journey into modern parenthood, please contact Pauline Rault. And feel free to pass the invite on to colleagues and estranged family members alike.

Watch the trailer below: