Roll up to our next Rise session in London, where Crowd DNA's Laura Warby and Berny McManus will give a masterclass in how to work with trends…

Date: May 31

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

We all know that spotting and understanding trends is the key to staying ahead of the curve. But in this world of constant innovation, differentiating between a fleeting fad and meaningful cultural progression is actually pretty difficult. Knowing your micro from your macro, or your emergent from your dominant, has never been so important.

So what exactly is a trend, and at what point should brands take notice? 

In this session, we’ll unravel what trends are all about and explore some recent cultural shifts that brands need to pay attention to in 2018 and beyond. We’ll provide a guide on working with trends; including tips on how to future-proof strategies and build lasting connections with consumers.

If you’d like to join us for coffee, croissants and a ‘how to’ guide to working with trends, please contact Pauline Rault. And feel free to pass this invite on to colleagues too.

Watch the trailer below: