Our Rise breakfast events return to London this autumn. Next up, Crowd DNA’s Roberta Graham and Laura Boerboom offer a guide to semiotics and how we use it to ignite our culturally-charged superpowers...

Date: September 20

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

There’s important meaning to be found in all aspects of culture. But what about in the smaller interactions and behaviours – or the actual words, textures and sounds – that shape our world? Significant meaning, it turns out, often gets overlooked within the layers.

Our new set of consultative services – Futures, Semiotics & Listening – helps ensure that nothing of cultural significance is missed. Each approach kits us out with different ways to decode culture and unlock the meaning inside, well, everything.

But what exactly is semiotics? And how does it connect back to real business challenges?

In our next Rise event, we’ll demystify the methodology, before exploring how we use it to identify white spaces, pinpoint cultural futures and prepare brands for new markets. We’ll talk through how we’ve deployed semiotics to execute fresh positionings; help update packaging and products; inspire and provide toolkits for creative strategies; and, ultimately, how we use it to reach new levels of culturally-charged advantage for our clients.  

If you’d like to ‘decode’ semiotics, please join us for coffee, croissants and a guide to this exciting methodology. Contact Pauline Rault to come along – and feel free to pass this invite on to colleagues too.

Watch the trailer below: