Australia here we come!
Hot on the heels of our 2018 opening in Singapore, we’re excited to be launching Crowd DNA in Sydney in July 2019.
With our first Australia-side clients already on board, Elyse Pigram, who’s done such great work as one of our strategic insights directors in London, is heading back to Sydney to head up the launch. We’re also in the process of recruiting for additional hires in the city.
Crowd DNA founder Andy Crysell: “We’re excited to be testing ourselves in a new city, ensuring our passion for the cultural relevance of brands gains traction in Australia. And after so much great work in our London office, where she’ll be much missed, we’re extremely confident Elyse is a perfect fit for taking charge of this launch – combining her understanding of Crowd DNA with fantastic industry knowledge of her native Australia.”
Elyse Pigram: “I’m really excited at the opportunity to launch Crowd DNA in Australia. What drew me to Crowd in the first place was its culture-first positioning; its mission to help brands understand – and leverage – the intersection between consumer behaviour and broader culture, and I’m really happy to be bringing that to my home market.”