In a new content series, we’re zooming in on the unique character of New York City neighborhoods, as seen through the eyes of those born and raised in them...

Culture is core to our work at Crowd DNA – plotting change (fast and slow) and applying this understanding to problem-solving for our clients. Get beyond the gridlocks and the concrete, and culture is what makes cities work, too. It’s what makes them fascinating, rather than just frustrating. It’s where the energy and the hope comes from.

Crowd DNA New York’s The Neighborhoods Project looks to explore these themes, and to do so from the perspective of natives of some of the city’s finest boroughs. We’re seeking to understand the impact of gentrification (not always what you might expect); the unique qualities that continue to drive local pride and preserve identities in spite of rapid change.

Our first collection dives into Bedford-Stuyvesant, the Lower East Side and Greenpoint. We meet those born and raised in each, those working hard to stay put. There are stories of embracing heritage but equally of the quest for adaption. Ultimately, we’re getting to the bottom of what makes New York, New York.

Stay tuned this summer for more on this exciting project from Crowd DNA New York.

You can check out more city thinking from Crowd DNA in volume four of City Limits, an editorialised report series which, this time, focuses on emergent solutions to urban problems.