Come join Crowd DNA and 72andSunny in Sydney for New Narratives: Engaging With Modern Women, as we look at changing articulations of feminity...

Date: November 27

Time: 5.30pm

Location: Lion, Level 7, 68 York Street, Sydney, 2000

We’re very excited to confirm our debut event in Sydney – a partnership with the good folk at 72andSunny, in which, using an archetypes model, we’ll be getting into how to engage with modern women.

With 70% of Australian Gen Z women identifying as feminist and 33% feeling the #MeToo movement hasn’t gone far enough, there’s plenty to discuss. This session will explore the past, present and future of the female story  – from how certain brand archetypes have been used to reinforce gender codes; to then examining how these codes are being disrupted and reimagined.

Part presentation, part panel discussion, this will be an informal session looking at how brands can engage with modern Australian women through gender literacy.

You’ll get to hear from Crowd DNA’s Sydney director, Elyse Pigram and 72andSunny strategist Sarah Tan.

And we’re excited to confirm a wonderful line-up of panellists who’ll dig into the themes: Dr Kate Adams (Bondi Vet), Amy Darvill (brand director, craft beers, Lion), Taryn Williams (founder of theright.fit and WINK Models), Tara McKenty (creative director, Google); plus a few more in the pipeline.

Thanks also to our hosts, Lion (hint: there’ll be some beers at the wrap-up).

If you’d like to come along, please get in touch with Elyse Pigram.