Our last London breakfast event of the year explores how we use social listening to get closer to culture, category and consumers...

Date: November 21

Time: 8.15-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

Social media has changed the way we communicate. In fact, social media has changed almost everything. Our feeds are places for influence, inspiration, staying in touch and endless memes. For consumers, these ever-evolving platforms are increasingly – for good or bad – an extension of identity. For brands, the raw data they host presents a near-endless source of insights. But how do we make sense of it all?

In this session, our in-house social listening experts – associate director, Anna Stuart and consultant, Benji Long – will present the case for how social data can lead to powerful strategic learnings across culture, consumers and category, using (drumroll, please…) The Seven Deadly Skills Of Social Listening. 

This killer toolkit puts multi-tentacled social data into action, highlighting the techniques used to dive into passionate communities; pinpoint the concepts which drive brand, trend and product perception; and recruit the perfect creator-collaborator from social users driving the highest engagement.

We’ll also bust the most common misconceptions around social listening and explore some more detailed case studies. From worldwide trends in beauty, to the functional tensions of car travel and the emotions running high in response to a new campaign, social listening offers a way to decode so much that’s vital to brands, and to their products and comms. 

If you fancy coffee, croissants and smart learnings on social listening, please fill out this form, or contact rise@crowdDNA.com. And feel free to pass this invite on to any colleagues it may interest, data-sceptics and fans alike.