We've gathered excerpts from Crowd DNA NYC’s recent webinar and KIN panel discussion exploring the cultural hotspots of the beauty category...
It’s been a busy couple of months for Crowd DNA webinars. We’ve covered topics ranging from hope and scenario planning, to TikTok and, in the case of our most recent event: beauty.
The beauty category is already a hotspot for cultural change. But with the rise of challenger brands, the demand for greater diversity and an ambition to redefine what beauty even looks like, things are moving fast. To dive deeper into these themes, we combined trends and culture at scale analysis with a panel discussion made up of contributors from our KIN network (shout outs and thanks to: Louisa Kinoshi, Niki Igbaroola and Cassandra Harner).
Download the report below for highlights from our conversations covering four key topics:
1. The Current Culture Of Beauty
2. Cultural Appropriation
3. Cancel Culture
4. Cultural Representation
Thanks to all that joined us. Please get in touch with any questions, or if you would like to hear more about our thinking surrounding the beauty category. And watch this space for more Crowd DNA webinars coming soon.