Join Crowd DNA New York’s Tom Eccles, and London’s Phoebe Trimingham, for a session exploring how storytelling is evolving, to be captured and told from a distance...


November 11, 9am PST, 12pm EST, 5pm GMT – sign up

(Access via Demio; 45 minutes including Q&A)


Storytelling is not as straightforward as it once was. Not only is it harder to physically capture stories in a distant world, it’s also harder to capture the attention of those you’re telling stories to. In a time of rapid and unpredictable change, storytelling– from the method of delivery to the content itself – has pivoted and adapted at speed.

In this session, we’ll look at what has changed about how we tell stories in a time where most things are done at a distance. We’ll consider not only what different forms of remote storytelling have emerged in popular culture, but also how we – as researchers – can continue to build empathy with people, and understand our audiences without visiting or seeing them in person.

Presented by Crowd DNA’s global film lead, Tom Eccles, and associate director Phoebe Trimingham from our Socialise team, this session will consider:

– What new forms of storytelling have captured the spotlight in 2020

– How brands can use these new forms of storytelling in their communications

– How we can help stakeholders build empathy with their audiences and understand them without being face to face

– Ways research teams can continue to socialize their projects in a distant workplace

– How we capture and create impactful content at Crowd DNA

We hope you can make it!


November 11, 9am PST, 12pm EST, 5pm GMT – sign up

(Access via Demio; 45 minutes including Q&A)