Join Crowd DNA Sydney’s Erryn Balzan, and our friends at 72andSunny, for a session mastering how brands can engage with new expressions of maleness…


March 18, 1pm-1.45pm AEST – sign up

(Access via Zoom; 45 minutes including Q&A)


As narratives of gender continue to evolve in pretty much all corners of the globe, the way we express and represent masculinity is changing. A male misery epidemic, the exposure of toxic masculinity and a progressive Gen Z agenda are reframing what it means to be a man today. Without intervention, brands that speak to men are at risk of falling behind.

This session, presented by associate director Erryn Balzan and co-hosted with 72andSunny, will consider:

–  The cultural shifts impacting narratives of masculinity and the new, emerging expressions

–  How brands can harness these opportunities to drive comms, product innovation and more

–  What we can learn from recent brand and cultural examples in Australia and beyond

–  How to communicate authentically, while avoiding the slippery slope of tokenism.

We’ll round off our discussion with a Q&A panel made up of modern male representatives, featuring: Jason Ball (start-up founder and mental health advocate), Kyle Hugall (head of creative strategy, Lion) and Jimmy Nice (musician and artist).

With the image of a ‘true, blue, Aussie bloke’ so deeply ingrained in our psyches, we look forward to uncovering fresh narratives to help brands rethink and remain culturally relevant, but also challenge our own biases too. Hope you can make it!


March 18, 1pm-1.45pm AEST – sign up

(Access via Zoom; 45 minutes including Q&A)