Next level organised? Born to keep even the trickiest of things firmly on the rails? We want you...

Project Producer – project management skills 

We’re growing our crack squad of project producers in our London office. Here’s what we’re seeking:

Demonstrable project management skills are vital here, as you’ll play a pivotal role in designing and running projects, with touchpoints including liaising with clients, suppliers and, of course, Crowd DNA’s in-house team.

You don’t necessarily need experience in insight and strategy environments – more a track record in ensuring projects run smoothly; managing timelines, sourcing costs, allocating resource etc. Any form of recruitment (experts, artists, influencers) or casting experience is a plus.

The role comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Join Crowd DNA NYC director Hollie Jones and Dr Bridget Dalton from our Crowd Signs team for a session exploring the future of the beauty category - and how we research it - including a panel discussion with KIN contributors...

September 30, 9am PDT, 12pm EDT, 17pm GMT– sign up

(Access via Demio; 45 mins including Q&A)

Beauty has historically been dominated by prestige players defining standards for the masses. But, just as disruption has impacted on many other categories, it is now coming to beauty – with the rise of challenger brands, the need for greater diversity and a heartfelt ambition to culturally redefine the very idea of what beauty even is.

We also recognize there is a role for a business like Crowd DNA in this drive for change; including thinking about our own methods and practices. We are committed to challenging bias in our work and believe that expanding reach beyond the typical consumer is not only socially responsible, but strongly tied to improving brand and product performance.

The focus of this webinar will be the beauty category – a hotspot of cultural change – but we will also be thinking about the purpose and potential of research more broadly.

Combining trends and culture at scale analysis with input from our KIN network of creators and connectors, we invite you to join us in a conversation on how we can do better. Themes to include:

– Who do we talk to and why; what type of experts should the beauty category be listening to?

– What can we learn by reaching beyond the imagined typical (cis, slim, white) consumer and which areas of culture do we dig into?

– How do we analyze trends and what do we do with that insight; how can we meet both ethical and commercial goals?

We recommend this session for those working in beauty and adjacent categories – but also those looking for ideas on how to use research more ethically in categories further afield.

We hope you can make it!

September 30, 9am PDT, 12pm EDT, 17pm GMT– sign up 

(Access via Demio; 45 mins including Q&A)

Confirmed KIN contributors:

Cassandra Harner (left): Cleveland-based artist and drag queen; offers a view on how body positivity is changing the beauty industry, including greater representation in all areas – CIS men, queer, trans and nonbinary people.

Louisa Kinoshi (center): New York-based digital growth marketer who’s worked with Estée Lauder, Clinique and Bobbi Brown; co-founder of Black Girl Profit, addressing the economic disparities faced by black and female-owned beauty businesses; featured in Forbes’ African Entrepreneurs To Watch Out For.

Niki Igbaroola (right): London-based content strategist and writer with experience working for startup and scale up brands – understanding, and speaking to, their audiences in empathetic ways; currently working with a natural skincare brand on their go-to-market strategy.




We have an associate director opening in Singapore and an entry level opportunity to join our team in Australia...

Two very exciting APAC roles at Crowd DNA, as we continue to grow our business in the region, and respond to client interest – in categories such as media, tech, alcohol, finance and fashion – in our culturally charged commercial advantage ethos.

Associate Director (Singapore)

We’re seeking an associate director to help us grow our business in Singapore. Collaborating alongside local team members, and reporting in to our APAC hub in Sydney, we’re looking for someone who sees the upside of working in a startup-style environment; with all of the diverse challenges and opportunities to take a pivotal role in amplifying our presence that come with it.

Here’s what we’re looking for:

Solid experience in an insight agency – or conducting insight work in a different type of agency/consultancy – with a track record in at least some of the following: ethnography, expert interviews, remote/mobile methods, semiotics, trends. If you can also call on experience in areas such as social media listening and working with quantitative data, better still.

Strong evidence of experience in fields such as brand positioning, proposition development, growth strategies, trends exploration and innovation/transformation projects.

The confidence and necessary experience to take the controls of large and sometimes complex projects; to be an informed, energised and trusted advisor to our clients.

Demonstrable passion for taking insights through to meaningful strategic conclusions for clients.

High level of cultural understanding, and particularly of trends in the APAC region.

Clear signs you have the appetite for operating in a startup business environment, including building relationships with new clients.

A good editorial sensibility, and comfortable working alongside creatives (videographers, designers, writers) as much as researchers.

Adept at collaborating remotely with team members – both with our team in the APAC region and in Crowd DNA’s offices elsewhere.

Strategic Insights Executive (Sydney)

We’re seeking a strategic insights executive for our fast growing Sydney business – situated in Chippendale. You’ll get to work on exciting projects (from collaborating on analysis to project management) at the intersection of culture, insight and strategy for some of the most forward-facing brands in the world. You’ll get to collaborate alongside the wider Crowd DNA team in our other global offices and play a role in helping our Sydney start-up to fly high.

Here’s what we’re looking for:

Ideally some previous experience in an insight agency, or potentially elsewhere in the marketing comms field. At the least, to be able to show relevant experience through an internship/placement or in your own personal endeavors.

Culturally aware and keen to learn how to apply that awareness to brand strategy.

Demonstrable organisation skills and the confidence to work with our partners and collaborators.

Proof of high quality written work and presentation capabilities.

Someone who’s positive, keen to develop, and who can operate with equal ease as part of a team or working autonomously.

Both roles comes with a competitive salary, great benefits, the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress and make a real difference in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Elyse Pigram.

We're seeking a financial controller to join our London team...

Working in a fast moving and stimulating environment, reporting in to our group and managing directors, we’re seeking a financial controller to join our London team. The role will involve:

– Overseeing the accounting function – including bringing in-house aspects previously implemented by external suppliers; and managing an assistant working in a combined office manager/accounting assistant role

– Responsible for day to day financial management, including accounts receivable/payable and payroll

– Month-end closure of accounts and posting accrual and prepayment journals; reconciling balance sheet, preparing P&L reports and administering intercompany accounts

– VAT accounting and returns; preparation of year end accounts

– Monitoring, improving and managing general financial processes (expenses and overheads, purchase and sales procedures, etc)

– Supporting the management team to achieve agreed financial targets through effective and timely financial reporting, analysis of project by project performance and improving measures of profitability

– Working on our London business will constitute the majority of the role to start with. However, we’re building teams in New York, Singapore, Amsterdam and Sydney, with local accountants appointed in each case. Thus experience of producing group accounts, working with local market suppliers and accounting in different markets an advantage


Salary: £50-65k pa / competitive annual leave allowance / Betterment scheme / 2 x company days out / Christmas close / Early summer finishing / Quarterly awards / Free lunches per month / Massages, fruit, drinks, other treats! / Scope for working from home and flexi hours / Paid sabbatical after five years

About You

We want someone – qualified/part qualified – who can point to solid accounting and finance experience, ideally in a small business environment and, better still, with experience in a company that offers ad hoc services on a project-by-project basis (therefore dealing with a range of clients and with bespoke costs per project).

If you can point to experience in a business with overseas clients and/or offices, that’s an advantage; as is experience using Quickbooks.

We are open to candidates looking for a four or five day per week role (or working hours the equivalent of).

To apply for this role, please get in touch with Andy Crysell, including a CV.

How To Speak TikTok

July 22 - more webinar action from Crowd DNA. This time, we're digging into the TikTok phenomenon, including the opportunities offered to brands...

  • Session 1: July 22, 08.30 (BST)/17.30 (AEST) – sign up here
  • Session 2: July 22, 16.00 (BST)/11.00 (EDT) – sign up here

(Access via Zoom; 45 mins including Q&A)

TikTok seemingly came out of nowhere in the West in 2018. Despite many dismissing it as unlikely to gain traction, an ever-growing audience have soundly disagreed, with the platform spawning an infinite array of trends and cultural crossovers – while rocketing to a reported 800 million monthly active users.

It’s now impossible for brands to ignore TikTok and its dancing, singing, laughing legions of users – and TikTok is actively courting brands, too (with Chipotle, NBA, Washington Post and Crocs among the many to jump on board).

In these two sessions, led by Crowd DNA senior consultant Chris Illsley, we’ll be exploring all you need to know about TikTok – from its origins in China, to how it carved out a space for itself in the West; why it has gained so much traction during Covid-19 and, importantly, how brands can successfully leverage TikTok for marketing strategy.

To help brands ‘TikTok’ to the best of their abilities, we’ll consider:

– Where has TikTok come from and what is really driving its popularity?

– How does the platform actually work and what makes it different from other social media competitors?

– What are the TikTok rules of engagement for brands?

– What should great branded TikTok content look like?

Late breaking news: If turning up wasn’t essential enough already, we’re excited to confirm that Sherice Banton will be with us to discuss life on the platform and where things go from here.

Sherice has over 1.6m followers (and counting) and is considered one of the most popular TikTok creators in the UK. She’s also worked with brands such as Adobe, Warner Brothers and Burger King.

We hope you can make it. Bring your best dance moves.

  • Session 1: July 22, 08.30 (BST)/17.30 (AEST) – sign up here
  • Session 2: July 22, 16.00 (BST)/11.00 (EDT) – sign up here

(Access via Zoom; 45 mins including Q&A)

Remote Film Formats

Six approaches for leveraging the best from UGC video content...

Working with user generated content has always been prominent among the method mix at Crowd DNA. Recent times, inevitably, have seen even more focus on remote film techniques, making sure we adapt and innovate to meet client objectives.

Here’s a run-through of six remote film methods that have been getting us up-close (from a distance) to needs and tensions recently, helping stakeholders to empathise with people and culture.

(With thanks to some of the Crowd team for featuring in these mockups!)

In-Home Futures

We used the future of the home as a case study in our recent scenario planning webinar. It's a fascinating topic - here's a deeper dive on the scenarios we developed...

Our recent webinar on culturally charged scenario planning saw us explaining and exploring how we use this technique to reach powerful outcomes for our clients – around objectives such as product and experience development, brand positioning, comms activation, new market entries, investments and partnerships strategy.

We used the future of the home as a case study. Why? For good reason as, post-pandemic, we can expect a long term shift in the in-home experience. Either because we’re still scared. Or we’ve decided to move to the suburbs. Or, as a society, we’ve realised the social inequality of renting. Or we’ve just decided to carry on making the most of in-home entertainment and exercise rituals that we formed in lockdown.

These potential transformations will have implications for all categories that are consumed, and occasions that take place, at home: finance, food, drink, sleep, beauty, entertainment, retail, fitness and more. But how to make sense of these numerous and diverse shifts? 

Critical uncertainties

As part of our culturally charged scenario planning workstream, after sifting through hundreds of future signs, we narrowed down to two critical uncertainties pertinent to the in-home environment in the next three-to-five years (with some initial manifestations of change likely to surface earlier still):

When it comes to the future role of the home, will people prioritise:

1. freedom, creativity and release – or look for reassurance, stability and protection?

2. championing the personal and individual – or embracing collectivism and belonging?

Above is how the critical uncertainties look in a typical scenario planning chart, with each of the four scenarios we consequently shaped up named per quadrant. 

Next, we fleshed out these four scenarios. The results are both inspiring and slightly terrifying. Here goes…


Radical reinvention of public & private

In this scenario, we move from home ownership to community membership – subscribing to an area or suburb rather than a physical building. We no longer think of homes as assets or investments, and instead ownership becomes a right. After the Black Lives Matter movement of 2020, community support services are given more funding over the police force. City streets are pedestrianised and car parks are redesigned as community and resource distribution spaces. Smart homes use technology to ensure environmental efficiency – rather than productivity. 


Protecting my tribe and local area only

In this scenario, neighbourhoods have become city states in their own right. To prevent further pandemics, national-level visa systems and processes are replaced by hyper local policies and requirements if you wish to move between individual communities. We have adopted bartering systems in place of shopping for big and global brands. Homes are a space for us to work on our craft and grow or create items to trade. Community isolation calls drive value and uptake of heightened home privacy and security systems. Architecture will also follow more community-minded values, creating safe spaces for neighbours to meet in, while keeping the rest of the city at a distance.


Distance as a design paradigm

In this scenario, hyper hygienic tech solutions are as common in the house as ovens and microwaves. We’re minimising the use of the tactile – touch screens become obsolete in favour of voice and face controls. Delineated entry points for the home, as per Japanese genkans, to maximise cleanliness, become standard features. Antibacterial surface materials, such as cork and copper, are utilised throughout the home, and sanitising vapours are misted into the air at regular intervals via a smart timer to improve the cleanliness of indoor air.


Maximalist aesthetics and in-home indulgences

In this scenario, we have abandoned minimalist design aesthetics and returned to ‘more is more’ maximalism. Importance is placed on sensory delight, where we choose furniture, devices and decorations that provide us with major stimulation. AI facilitates cognitive engagement, enabling us to play, explore, discover, experiment and learn through new experiences like holograms and VR gaming. Tech and furniture collide to amp up this sense of high stimulation. The hospitality industry continues to build in-home products and services to meet with the heightened appetite for indoor creativity, play and hedonistic fun.

Scenarios such as these can be used as creative springboards for new product and brand innovation, as a starting point for your next campaign, or to simply decide what you’re going to stop doing to avoid becoming obsolete. It’s unlikely that all four potential futures apply to you and your brand, but using this technique is about prioritising – which scenarios provide the most opportunities or threats, and what are you going to do about it?

We work scenarios into project stimulus and to identify workshop opportunity areas. We use them to write new brand narratives, to run ideation sessions and help our clients develop fresh concepts.

If you want to know more about the future of the home or how to work with scenario planning for your category or brand, do get in touch.

(Illustrations by Chloe Swayne from Crowd DNA’s Socialise team)

Future-Proofing Quant

Our Crowd Numbers team are on a mission to revamp quantitative research. Download this PDF report to find out where they think things are heading...

Following their breakfast event way back pre-pandemic, our Crowd Numbers team have been building further on ideas for how to future-proof quantitative research; and to ensure it sits as a vital element in our method toolbox.

In this report, they’ve broken this down into three areas:

1. Transcending Demographics

2. Bringing In Culture

3. Telling Real Stories

Check out the full report to find out more: Crowd DNA, More Than A Number, June 2020