It's all well and good asking the experts for their take on the year ahead, but it's equally important to understand what 'the people' (for want of a considerably better term) think the next 12 months has in store.

We took to the streets to canvas opinion on what people expect and/or want to see happening in 2012, with a heavy skew towards things digital. The three most salient themes to emerge were as follows -

• Targeted content: much debate on whether a little privacy is, or is not, worth losing in return for content that has your name written all over it.

• Simplifying the social network experience: consensus that things have become just to complicated and that there's a need to get back to basics.

• Online versus offline: particularly in relation to retail, a heightened focus on understanding the strengths and weaknesses of each.

Check the vid below...

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