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Jackson's death has powered his videos up the iTunes chart, crashed websites and jammed up Twitter. Jackson's is the first super-celebrity death since Twitter became a mainstream medium, and perhaps predictably, Twitter is all about MJ today (is it too soon to coin 'Twacko?').
Springwise is definitely one of our favourites of the many insight/marketing/entrepreneurial email newsletters out there. This week, they're reporting on a Dutch marketing agency that's asking job applicants to apply in 140 characters or less.
What’s on your mind the most - the state of the economy or a looming pandemic crisis?
Microblogging platforms are a great way to gather rich, unprompted granular research data online, and loads of them integrate really well with mobile. There are well over 100 platforms available (most of them with very silly names like twoggle, plurk and yonkly), with the grandaddy of them all being Twitter.
We mentioned how much we like Twitter on this blog a little while ago, so it’s gratifying to see this on Brand Republic. According to Hitwise, UK visits to Twitter have grown by 485% this year.
We've been doing some research in Germany and the US for an alcohol brand, in which Twitter has been one of the main means of connection. The early prep work has proven really successful too, giving us a fascinatingly raw, real and as-it-happens account of some peoples' big nights out - including a clear idea of what the motivation was to have that big night out in the first place.
