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Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.
Here's our press release on our newly refined effectiveness research offering... Full service research agency Crowd DNA is launching an effectiveness research wing in January 2010. The agency, whose client list includes Channel 4, The Guardian, River Island, Global Radio, Bauer, Dorothy Perkins, MTV, Oakley and the COI, is currently best known for commercial and
Some interesting insights in the MarketingSherpa Social Media Marketing And PR Benchmark Survey 2008 (catchy title, eh?), highlighting the divide there can often be between the social media tactics which are most measureable and those that are actually most effective. Not sure of the methodology they use, but the results are as follows -
