CROWD DNA TALKS WOM RESEARCH

Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...

• The objectives of the Guardian News & Media study, and the methods used (including our highly illuminating 'network audit' technique)
• The importance of weak ties in the flow of information
• The significance of bridging capital
• The role of the status bargain
• Quantifying the results and fusing them with TGI