GUARDIAN NEWS & MEDIA WORD OF MOUTH RESEARCH

Date posted: 16 Feb 10
Posted by: Crowd DNA
GUARDIAN NEWS & MEDIA WORD OF MOUTH RESEARCH
Tags : word of mouth

Crowd DNA's Andy Crysell presented our word of mouth research for Guardian News & Media at the market research society last week. Never fear if you weren't there but would like to check this case study out, as we've uploaded it online now too.

Check out everything we discovered about the significance of bridging capital, the status bargain and weak ties on being influential. Also how we survived the process of analyising 400 depth interviews...

Click through here to the presentation - http://www.slideshare.net/CrowdDNA/crowd-dna-word-of-mouth-presentation-mrs-main

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