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Couple of big, plus very interesting, reports doing the rounds at present. Web Analytics Demystified And Altimeter Group's framework for effective use of social media metrics, and McKinsey weighing in with a chunky look at the value of word of mouth marketing.

Crowd DNA is expanding its business beyond research, as we tap into our skills across content and community to offer new services to existing and prospective clients. This means we're looking for new contributors (both freelance and potentially on staff). If you've an informed and innovative take on how brands should use social media spaces we'd like to hear from you.

One area of our work is managing social media activity for our clients, including running Facebook fanpages. Here’s a few do’s and don’ts tips from the frontline, from senior account exec Jess…

In between various meetings and new projects, we’ve been musing over the things we saw at Internet World Expo. Here are some of our thoughts. Perhaps the most interesting aspect of the expo were a series of hour long debates on the ways in which businesses can increase consumer engagement through the use of social media.

We’ve said it before and we’ll say it again – interest in all things location-related is going to grow and grow as it gets easier and easier to factor it into social networking, media and (our favourite) marketing communications.

We've teamed up with mobile marketing agency Que Pasa to research (online surveys, depth interviews, desk research) changing attitudes to mobile content and on-mobile advertising for The Sun.

One of the more bizarre examples of crowd power we've come across recently is the Sidetaker website. Locked in argument with your other half? No matter, put it to the people to decide who's at fault.