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Good news. Our word of mouth research project for Guardian News & Media has picked up the influential Research & Insights Project prize at the 2010 AOP Digital Publishing Awards, with the judges describing it as "a bold, wide-ranging and innovative effort to tackle a complex subject.”
Intriguing and illuminating stuff, as per usual, from Mark Earls this evening, talking at a Word Of Mouth UK event, including a wealth of thought provoking ideas, concepts and cold, hard facts on the theme of social learning.
More good news of the awards kind, as our word of mouth research for Guardian News & Media now finds itself up for an award in the research and insights project category at the upcoming Association Of Online Publishers Awards. Fingers crossed etc, and more news after the awards event on June 10.
We're back at the Market Research Society on May 17 (6pm) to present our Guardian News & Media word of mouth research project again; this time at an R-Net evening for young/new researchers.
Couple of big, plus very interesting, reports doing the rounds at present. Web Analytics Demystified And Altimeter Group's framework for effective use of social media metrics, and McKinsey weighing in with a chunky look at the value of word of mouth marketing.
Crowd DNA's Andy Crysell presented our word of mouth research for Guardian News & Media at the market research society last week. Never fear if you weren't there but would like to check this case study out, as we've uploaded it online now too.
Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.
Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...
Some thought son the recent light-hearted debate held by IAB and WOM UK, titled “Should social media be paid for?”, by senior account exec Jess. The room was asked to vote before the debate, with the majority already believing that brands should be able to pay for advertising and sponsorship within the social media space…
The Guardian are staging a word of mouth breakfast event at 8.30am on September 30 to present Crowd DNA's recently completed research project for Guardian News & Media to the industry.
