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Crowd DNA's Andy Crysell presented our word of mouth research for Guardian News & Media at the market research society last week. Never fear if you weren't there but would like to check this case study out, as we've uploaded it online now too.
Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.
Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...
Some thought son the recent light-hearted debate held by IAB and WOM UK, titled “Should social media be paid for?”, by senior account exec Jess. The room was asked to vote before the debate, with the majority already believing that brands should be able to pay for advertising and sponsorship within the social media space…
The Guardian are staging a word of mouth breakfast event at 8.30am on September 30 to present Crowd DNA's recently completed research project for Guardian News & Media to the industry.
Drum rolls, yet more party hats (see COI story below) - our two year-long research project into word of mouth and idea propagation for Guardian News And Media is just about ready to be shared with brands, agencies, journos and the like.
Some interesting insights in the MarketingSherpa Social Media Marketing And PR Benchmark Survey 2008 (catchy title, eh?), highlighting the divide there can often be between the social media tactics which are most measureable and those that are actually most effective. Not sure of the methodology they use, but the results are as follows -
We were having a search around to see if anyone had been blogging about the WARC/WOM event and came across this good post on Robin Wilson's Opposite Direction blog.
Here’s a few rather hastily typed thoughts from today’s World Advertising Resource Centre Word Of Mouth event in London. We couldn’t stay for the day but nonetheless caught three really interesting talks, each in its own way giving good food for thought.
Here (attached for you to download) is the press release with the nominations for the Word Of Mouth Masterclass And Awards that we were among the judges for.
