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It’s time to start doing smart things with the multiple sources of data which are readily available online. Crowd DNA research account manager Paul Allen shares some thoughts on the fresh data sources and equally fresh ways to combine data that our digital society offers.
More good news of the awards kind, as our word of mouth research for Guardian News & Media now finds itself up for an award in the research and insights project category at the upcoming Association Of Online Publishers Awards. Fingers crossed etc, and more news after the awards event on June 10.
We're back at the Market Research Society on May 17 (6pm) to present our Guardian News & Media word of mouth research project again; this time at an R-Net evening for young/new researchers.
We’re pleased to announce that we have our proprietary gamer panel up, running, and ready for business!
Couple of big, plus very interesting, reports doing the rounds at present. Web Analytics Demystified And Altimeter Group's framework for effective use of social media metrics, and McKinsey weighing in with a chunky look at the value of word of mouth marketing.
Crowd DNA shared some more of its youth research findings at an event at Channel 4 last week, to an audience of planners and buyers. We've just finished a new quant phase to the project, designing five new planning segments to overlay on the multitude of tribes, a 4,000-strong nat rep survey and then fusion work with TGI.
We're on the look-out for a research manager to join us at Crowd DNA for a month; though ideally with the flexibility to stay on for longer if workloads require. When do we need you from? Er, like ASAP! The focus will be more on qualitative work than quantitative and would entail working alongside our permanent team across a number of pretty interesting projects.
Erk, we've been neglecting our blog. Time then for a bit of an update of what’s occurring at Crowd DNA. Well, there’s been the not inconsiderable matter of moving office and all the palavers which come with that, but, lumping desks around aside, we’ve been busy, busy, busy on projects, too. Research-wise, here's what we've been working on...
After 18-ish months in The Biscuit Building, Crowd DNA are on the move - all the way to, well, next door actually, as we take up residence in a bigger space in The Tea Building.
The speed in which new technology is released remains unrepentant. It seems every week something new or updated comes along, rendering what you once believed to be cutting edge left slightly dated. However, the truly innovative gadgets are rarer, but luckily for us 2010 looks to be gearing up as a good year for this kind of exciting technology.
