RSS Newsfeed
blog
One of the more bizarre examples of crowd power we've come across recently is the Sidetaker website. Locked in argument with your other half? No matter, put it to the people to decide who's at fault.
We read a lot at Crowd DNA (oh yeah), and recently we’ve been reading about information visualisation. From classics like Edward Tufte’s Visual And Statistical Thinking to cutting edge sites like www.infosthetics.com, information visualisation is an interesting topic.
It’s hardly Maui, but last week in landlocked Munich, over half a kilometre above sea-level, we saw surfers. They were really good as well. If, like us, you usually associated surfers with the sea, you’ll appreciate why we hung around to watch.
Microblogging platforms are a great way to gather rich, unprompted granular research data online, and loads of them integrate really well with mobile. There are well over 100 platforms available (most of them with very silly names like twoggle, plurk and yonkly), with the grandaddy of them all being Twitter.
Another 2.0 Richard & Judy Book Club moment from Crowd DNA... We're reading Clay Shirky's Here Comes Everybody and are hugely impressed by the tidy thinking and absolute clarity he brings to the kind of topics we find ourselves wrestling with here, namely social technology, how groups organise and share, and what all of this means to brands.
If you fancy catching us nattering about word of mouth, and more specifically the role content can play in word of mouth, Crowd DNA's Andy Crysell is one of the speakers at DMA's word of mouth conference at The Montague On The Gardens, London WC1 on September 25.
There are some admirable exceptions, of course, but we’ve long been of the opinion that far too much of the PR industry is pretty slack when it comes to understanding and integrating new media and web 2.0 (or even web 1.0) into their offerings.
Even if you haven't been near a gaming console since the days of GTAIII/Super Mario Bros/Doom/Gran Turismo (delete as applicable), we've a feeling that LittleBigPlanet is going to get your interest. Finally penciled in for an October release after a long, looooong wait, this is a game which couldn't be more on-trend if it tried.
Crowd DNA-er Jess was lucky enough to be a guest at Reading Festival. Among other things, this meant being able to sit near Lily Allen occasionally. Also, we asked her to spot tribes and here's what she had to say...
The journey home on the tube was a bit more fun than usual yesterday. We got to spy on people reading all about our tribes work for Channel 4 in The London Paper.
