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Crowd DNA account manager Paul Allen headed along to check out the latest Word Of Mouth UK espresso session, at which Dr Robert East was holding court, assessing the potential for life after NPS when it comes to WOM metrics.

Crowd DNA have been invited to speak at the Market Research Society in London, on the evening of February 9. Make it along if you can (and, well, if you're a member of the MRS, too). With a big emphasis on our word of mouth/brand advocacy study for Guardian News & Media, we're going to present the following...

Crowd DNA is expanding its business beyond research, as we tap into our skills across content and community to offer new services to existing and prospective clients. This means we're looking for new contributors (both freelance and potentially on staff). If you've an informed and innovative take on how brands should use social media spaces we'd like to hear from you.

Our presentation for Digital Cinema Media (Cineworld and Odeon) is now online, if anyone fancies checking it out (there are no film clips in the online version, though we can also make these available if you want to see them too). Called Diving In, we presented this work at DCM’s Bigger Picture conference in the autumn.

It's snowing, London seems to have fallen asleep, so Crowd DNA figures it time to wish you all the utmost of season's greetings and the best wishes for a hopefully very exciting Twenty Ten.

Here's our press release on our newly refined effectiveness research offering... Full service research agency Crowd DNA is launching an effectiveness research wing in January 2010. The agency, whose client list includes Channel 4, The Guardian, River Island, Global Radio, Bauer, Dorothy Perkins, MTV, Oakley and the COI, is currently best known for commercial and

Some thought son the recent light-hearted debate held by IAB and WOM UK, titled “Should social media be paid for?”, by senior account exec Jess. The room was asked to vote before the debate, with the majority already believing that brands should be able to pay for advertising and sponsorship within the social media space…

Over the past few months we’ve seen an increasing amount of our research work focusing on the effect of different types of campaigns and marketing activity. So much so in fact that we’re starting to see this area as a distinct part of our offering (but more on that in due course).

Blogging is becoming an increasingly popular qualitative research technique - and one that we’ve had plenty of experience, running blogging projects for a variety of clients - so we thought we’d put together a few tips for best practice. To blog or not to blog? Over to research account manager Sarah Brierley for some thoughts and ideas.