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What do you think of Sundays? Good day? Bad day? Boring day? Beatfically relaxing day? We got voxpopping to try and understand a bit more about how people's attitudes to the one-time day of rest may be changing. Some interesting themes emerged -
Drum rolls, yet more party hats (see COI story below) - our two year-long research project into word of mouth and idea propagation for Guardian News And Media is just about ready to be shared with brands, agencies, journos and the like.
Party poppers, streamers, daft hats etc - Crowd DNA are proper delighted to confirm that we've made it on to the Central Office Of Information's new research framework (framework being their new word for roster), which takes effect from today and will be in place for approx four years.
Jackson's death has powered his videos up the iTunes chart, crashed websites and jammed up Twitter. Jackson's is the first super-celebrity death since Twitter became a mainstream medium, and perhaps predictably, Twitter is all about MJ today (is it too soon to coin 'Twacko?').
Crowd DNA is on the look-out for skilled freelance quantitative researchers to join our team, working on a range of both short term and long term projects.
A lot of our work involves taking insights or ideas and making them into accessible and exciting content, in order that people (in either their personal hats or their business hats) can engage with the issues. A lot of the time this is done through film or animation.
Illuminating and entertaining stuff from Naked Comms co-founder Will Collin last night, talking running an agency in a recession at one of BDO's rather portentously titled Operators Club events.
With the recession still biting and our elected representatives spending all our taxes on yachts, jets and jewellery, we thought it was about time to find out how young people feel about money at the moment.
Busy and exciting times at Crowd DNA right now. Here's a quick run through the stuff that's keep us occupied/entertained/challenged/motivated etc at present...
Retailers take note; we’ve been up and down Oxford Street seeing what people think of the window displays, so watch the video for some instant insights. Any visitors from French Connection, Liberty or Urban Outfitters should definitely watch it – your shops get singled out by members of the public...
