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A collaboration between Festival Republic and research agency Crowd DNA, Sixty Thousand Voices is a powerful opportunity for brands and agencies to hear exactly what 16-24 year old festival goers have to say about marketing activity that centres on music and festivals.
Over the past few weeks we’ve been scouring the land (well, the Internet) for a panel of knowledgeable and influential gaming enthusiasts with which to form a ‘super-panel’.
...So suggest Experian, citing data from Hitwise which states that user generated content websites drew in 138 per cent more visitors than transactional websites in March 2009.
WOMMA have put together a pretty chunky piece of work, evaluating approaches to measuring word of mouth and advocacy. A draft version of their Metrics Best Practices Handbook is online now and they're looking for feedback before creating the print version.
Building on experience from previous projects for the likes of Sony PlayStation, Channel 4, Bauer and River Island, we're upping our focus on helping clients create and work with online research communities, and we thought it good to share a bit of info about our approach right here. We're offering clients ever more extensive consultancy and activation solutions in areas such as:
In between various meetings and new projects, we’ve been musing over the things we saw at Internet World Expo. Here are some of our thoughts. Perhaps the most interesting aspect of the expo were a series of hour long debates on the ways in which businesses can increase consumer engagement through the use of social media.
It's been a good afternoon. We're working with Kerrang!, setting up online research communities and getting set for ethnography to establish what really matters to those in alt_world.
As mentioned a while back, our design-a-T-shirt app for River Island has been notching up crazy traffic for the last few weeks. We asked Crowd DNA account exec Jess to have a look over the designs that people are coming up with and to pinpoint any trends. Over to Jess...
Springwise is definitely one of our favourites of the many insight/marketing/entrepreneurial email newsletters out there. This week, they're reporting on a Dutch marketing agency that's asking job applicants to apply in 140 characters or less.
The Biscuit Building really is a nice place to work. Especially so at the minute, with Mother launching their gallery space, Downstairs At Mother (also known as Where We Eat Lunch), with an exhibition of Peter Blake prints.
