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We were in to meet with the Telegraph today and got to see their amazing 'hub and spoke' editorial floor. Apparently the senior management team travelled the world checking out different layouts for editorial offices, and happened upon this approach in Scandinavia.
Don't apology comms work a whole lot better when used tactically, and when the consensus is you're generally pretty good but have got one thing wrong (see M&S) and not, well, that you've been getting everything wrong for years and years and years (see Evening Standard), and thus the apology is a bit hollow?
Steven Wolfram is a pretty smart guy. Science and technology buffs among you will already know about him through the programme Mathematica and his book, A New Kind of Science...
There's a nice bit of youth research out there, exploring Chinese Youth Trends And Their Implications For Business, by the agency China Youthology. We like their strong emphasis on providing joined up insight that's of tangible benefit to brands and marketers (ie, not woolly, self-congratulating style mag-esque fare).
Some interesting insights in the MarketingSherpa Social Media Marketing And PR Benchmark Survey 2008 (catchy title, eh?), highlighting the divide there can often be between the social media tactics which are most measureable and those that are actually most effective. Not sure of the methodology they use, but the results are as follows -
What’s on your mind the most - the state of the economy or a looming pandemic crisis?
Some interesting stuff raised by Jonathan Fletcher, Group Managing Director and Creative Director of Illuminas, in his Risk, Recovery And Relativism presentation at the MRS last night. Here's a few quickly assembled notes...
Trends change by the month, attitudes by the year - whereas values, we believe, endure for much longer. We took to the streets to get a snapshot of the values that matter to the current generation of youth.
As part of their Graduate Fashion Week activity, here's a really smart new addition to the River Island Style Insider community website; a device which lets the audience design its own T-shirts, upload them to the Style Insider site, share with friends and generally have fun with.
Our ever clever and creative neighbours at Poke have developed this box of tricks: Baker Tweet - "a way for busy bakers to tell the world that something hot and fresh has just come out of the oven."
