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Mobile banking - it's been in the news of late, with the potential for the SIM card in your mobile to act like a bank card, and your handset like a mini ATM, just around the corner. For instance, you'd be able to pay for a cab ride via your mobile at the end of your journey. What do ya reckon to that?!
Recent projects and proposals have got us thinking some more about segmentation, and what's really required to ensure segmentation can be assigned an effective, enduring role within a company; that it's not just viewed as a briefly interesting piece of insight to play about with for a while... then forget.
What will holidays look like in a decade from now? How will we get there? What will we do? Will we still get sunburnt?
We've been reading Paxman's entertainingly all-over-the-place book 'The English' - and it got more interesting still when a section of it got us thinking about one of the perennial quandaries of the make-up of youth culture in the UK.
The planning, organising and general upheaval of our launch period out of the way, we're delighted to confirm we've been approved as a Company Partner of the Market Research Society.
We thought we'd round up our media research creds in one doc. Makes life easier when showing stuff to prospective clients. Makes life easier in terms of us organising our own thoughts on media research - on what we've done so far, what we've achieved, what we'd like to do next.
Calling all researchers, writers, strategists and other insightful types. Crowd DNA is looking to amp up its global credentials, putting in place a network of contributors we can call upon for exciting, challenging projects.
Three Speech, our blog for Sony PlayStation, ran some interesting articles on advertising recently, put together for us by a shadowy industry insider who goes by the name 'Guernican'. He explored how game advertising has developed as gaming has matured into a big budget business. It's also worth reading his stuff on the nature of play...
Check out our nice and shiny new digital creation for River Island - a community-focused website called Style Insider.
Technology. We love it. We hate it. We love it and we hate it. What annoys people most about technology? We took to the streets with our camera to find out... Interesting how many people talk about how things that are supposed to simplify their lives in fact are complicating them. Also about an over-reliance on gadgets that are supposed to make you feel more free.
