From launching an NYC office to unveiling our thought leadership study for Spotify, we’ve had an amazing year at Crowd…
At this time of year, everyone’s waistbands expand a little. At Crowd, we’ve been happily growing all year. Of course we can’t talk about all the incredible projects that have seen our team travel from South Korea to Argentina and back again (several times). What we can say is that we’re happy to welcome several weighty global clients to the roster.
January kicked off with the release of the Power of Audio project on Spotify for Brands. The study, which saw us travel to US, Brazil, Japan and Manchester, investigates and celebrates the role of sound in our lives, as well as looking at what the future of audio holds for brands and consumers. It’s a great example of the power of socialising insights: the trailer has been viewed 326,000 times on Twitter and counting.
At Crowd we believe that understanding visual culture is essential for getting to grips with consumer culture. In February, Matilda Andersson, head of insight and innovation, shared our thinking when she presented ‘A picture paints: understanding visual culture’ at Atlantic Monday, a Festival Of NewMR webinar.
March saw us proudly open an office in New York, headed by former Flamingo Kiosk NYC lead Hollie Jones. The move to Cooper Square consolidates existing US client relationships and has already resulted in building several new ones. We’re off to a great start, with Hollie joined by Isabelle Kage of the Insight Strategy Group and senior consultant Tom Eccles from London’s Socialise team joining them both in January.
Our first Rise breakfast event in London took place in March. ‘Superfans’ saw Anna Chapman, Socialise director, map the journey of fandom, drawing on our work around influencers and passions.
Gender empowerment has been a huge theme this year both within Crowd and in wider culture. In May, associate director Jake Goretzki discussed the changing face of masculinity in ‘How to speak man’. His session explored changing attitudes to masculinity and, in particular, what being a man means among millennials.
In June, products and services expert, Tom Morgan teamed up with our service designer Essi Mikkola to discuss how we tackle consumer journeys at Crowd, combining a cultural, behavioural science and visual approach.
At Crowd, we’re well known for our work researching millennials and increasingly Gen Z, so it might seem a little odd to debunk traditional demographics with an event called ‘Agelessness’. But as an insights and innovation agency, we know that as the world changes, so do our beloved cohorts. In September, our brand and communications expert, Eleanor Sankey tackled this delicate subject by exploring the idea that understanding consumers by age traits can be a little limiting at times.
Over the year we hosted a number of Rise events in London and Amsterdam. Each one, supported by Crowd content, including downloadable PDFs. Please email firstname.lastname@example.org if you’d like to be sent these.
What better time than the summer to make a short film about what we do? Edited by our head of film, Tom Eccles, it’s definitely worth just over one minute of your time.
September saw the launch of CrowdStars our global network of thinkers, influencers, creators and culture-shapers. We work with them to shake up conventional thinking within businesses in areas including immersive workshops and co-creation sessions, expert interviews and forecasting.
Huge congratulations to our head of insight and innovation Matilda Andersson who became a doctor this year. In September she appeared on a panel at the Jaguar Land Rover TechFest where she spoke about millennials and mobility. Have we reached the end of car ownership? Not yet it seems.
In October Sabrina Qureshi joined us as online communities director. We’re not actually new to online communities. We’ve been running them for years for the likes of IKEA, Booking.com, Sony Music and Channel 4. But now we’re giving the offer an even stronger position within our business – recognising the value of online communities in developing deep and continuous relationships with target audiences for our clients.
And as the year draws to a close, we can unveil another great piece of insights work for Facebook, which this time saw our team travelling across Canada on an icy road trip.
Thanks to all of you who made 2017 our best year yet. If you want the opportunity to join our journey into 2018, we’re recruiting for this and various roles so please do get in touch.