We're looking for an organised, enthusiastic, solutions-oriented addition to our London team in lovely Hoxton Square, taking the lead on office and finance management...

Crowd DNA is a fast, fun and ever-changing business environment, with an amazing array of clients. This is a role for someone that takes absolute pride in ensuring all of the logistics and financial considerations are in place, working with the project teams and senior management in areas as follows -

Office/Logistics Management:

- Booking in and managing client meets, and leading all front desk requirements

- Logistics/organisation of exciting client events in our office; and equally importantly, of team social events

- Keeping a keen eye on how we maintain the office and advising on improvements where relevant

- Working with the project teams (London, New York, Amsterdam) on travel requirements

- Ordering supplies for the office

- Onboarding new starters at Crowd DNA

- Reasonable degree of IT competence (don’t worry, you won’t have to rebuild the server…)

Finance Management:

- Working with the senior team on sales, supplier and expense payments (previous experience with QuickBooks an advantage)

- Assisting our accountants on preparing quarterly VAT reporting in the UK and comparable processes in the US

- Contributing to analysing the financial status of projects and where optimisations can be made

- Working on ideas for how we best manage finance procedures at Crowd DNA

- Petty cash management

Crowd DNA is a collaborative, inclusive place, where you’ll get to feel highly involved from day one. We can offer a competitive salary and benefits; plus the scope to grow the role – in particular, as we develop our business further in other cities (Amsterdam, New York and beyond…), the need to manage/synchronise office and finance logistics across each location.

Please apply by sending a CV and covering email to Andy Crysell

Crowd Communities!

Building on solid experience in the field, we're excited to be boosting our online communities offer at Crowd DNA...

Crowd Communities is Crowd DNA’s newly launched business specialism. We’re not actually new to online communities. We’ve been running them for years for the likes of IKEA, Booking.com, Sony Music and Channel 4. But now we’re giving the offer an even stronger position within our business – recognising the value of online communities in developing deep and continuous relationships with target audiences for our clients.

Online Communities Director

Sabrina Qureshi joins Crowd DNA as online communities director. Previously head of online communities at Harris Interactive, she brings extensive experience in all areas from best practice and team development, to platform innovation and client relations.

 1# Communities For Rich Immersion

We’ve a passion for communities that provide rich immersion in the lives of people, creating bold content and powerful narratives. These communities allow stakeholders to truly empathise with consumers and to map their products and services against the wider cultural context. We augment this work with our own trends research, social listening and in-house content creation to socialise findings.

2# Communities For Innovation

Online communities can also play a vital role in fuelling innovation pipelines, allowing for fast and iterative work at all points from need states exploration to prototype development and user experience. Sometimes we blend online communities with offline methods. Often the work requires intense collaboration with stakeholder teams.

Best Practice

There’s a lot of moving parts to an online community. Our skill-set extends across recruitment, participant and stakeholder engagement, method design and performance metrics. Moreover, we bring the same highly developed analysis techniques, cultural understanding and means of sharing findings to online communities as we do to all of our great work at Crowd DNA.


Crowd DNA’s work is extremely global – we’ve operated in over 45 markets in the last year alone – and our online communities offer follows suit. Right now, we’re running communities in China, Japan, Sweden, the UK, Brazil, India and the US.

Long-term & Pop-Up

There’s a place for long-term communities, environments in which to foster continuous dialogue with people. Equally, there’s a role for shorter term communities, created to meet a more specific objective. Different communities require different dynamics and we design accordingly.

Platform Agnostic

We don’t have a community platform of our own and we’re pleased about that! We get to compare and contrast a spectrum of supplier options, choosing the most appropriate fit for a particular project and making sure their development goals are in line with our needs. Our communities are mobile enabled and multi-featured (from capturing videos and images, to blogging, in-the-moment discussion, and tools to test products).

To talk more about online communities get in touch with Sabrina: s.qureshi@crowdDNA.com

We're looking for a new recruit to join our business and strategy team at Crowd DNA's London HQ in lovely Hoxton Square...

The focus in this team is on external communication of the agency, business development, responding to briefs, project design, developing future strategy alongside our directors, briefing in new commissions to the project teams and having a strategic overview on live work.

What we’re looking for:

- There’s some flexibility over the seniority of the role (with pay and expectations to match), but this is most likely for someone with between 18 months and four years of agency experience

- We say ‘agency experience’, as while you might well be working in the insight field, there’s also scope for hiring someone with a background in a different type of agency (creative, strategy, media etc)

- We want someone who demonstrates an interest in insight, strategy work and trends, but who also comes equipped with a particularly commercial brain; if you can show any previous experience in something business development-related, that’s a plus

- You’ll need to be seriously pro-active, super-quick at taking on new challenges and not short on confidence (we’ll want to get you speaking with clients ASAP; you’ll be expected to collaborate with director level staff)

- First rate communication skills (both verbal and how you get ideas down on paper and in presentations) is absolutely key

We can offer a competitive salary and benefits for the role. As importantly, we’re firmly convinced there’s few other openings out there that will give you exposure to such an amazing array of clients and fascinating people/culture-oriented business challenges. It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of insight and innovation is coded into the culture, please get in touch with Crowd DNA managing director Andy Crysell, attaching a CV and covering letter.

Catch us at the MRS day devoted to discussing and debating social media behaviours and trends on February 8, 2018...

Our head of insights and innovation, Dr Matilda Andersson, will be presenting at the event; furthering our recent agelessness work and looking at the role of social media in forging cross-generational communication.

Social media is often described as the new bus stop or park bench: a space for teenagers to hang out with each other, away from their parents. However, Matilda will be proposing that social media can also be important for bridging gaps between generations, bringing them closer together. Her insight is grounded in demographic trends, which show the gap between young and old decrease as Gen Z grows up faster, millennials delay adulthood and Gen X and Boomers live in very different ways to their parents.

More info here

New Hires In London

Hot on the heels of adding to our team in NYC, we're happy to welcome some new faces in London...

Busy times at Crowd DNA. Fresh from confirming exciting additions to the team in New York, we’ve new hire action to report in Hoxton Square.

Sabrina Qureshi joins in a newly created online communities director role in London. Previously head of communities at Harris Interactive, Sabrina will build out Crowd DNA’s capabilities in running online communities, with a particular focus on those designed to provide rich immersion and to fuel innovation programmes.

Sarah Griffiths joins as a consultant in the business and strategy team in London. She was previously at branding agency Smith Dawson.

And we’ve two roles still to fill at present in London:

Insight & Innovation Director – more info here

Quant & Analytics Consultant/Exec – more info here

We've a fantastic opportunity for an experienced, culturally and commercially switched on researcher to join our London team...

Reporting to our head of insight and innovation, and also working closely alongside our core management team, this is a newly established senior role at Crowd DNA for an experienced insight and innovation expert who can point to a great track record with high calibre clients.

We’re seeking someone who’s looking to take on significant management responsibilities, operating alongside our head of insight and innovation to ensure our project teams deliver first rate work. You won’t be stepping away from fieldwork completely, but the demands of this role do require a candidate who’s willing to concentrate more on providing directorial level input across a broad spectrum of our work rather than zoning in on just one project. You will line manage and won’t be afraid to demand more of our team (they’re a great team who want to be challenged – they really won’t mind!). Your role will also involve significant collaboration with our business and strategy team, sometimes taking the lead on writing proposals and on project design.

Here’s what we’re looking for -

- Titles vary from agency to agency but we envisage someone joining us who’s currently at associate director level; we’re open to client-side candidates too of a similar degree of seniority

- A strong insight industry background, with the ability to be able to point to work on a range of demanding and future-facing multi-market projects (ideally incorporating qual and quant; and at all points from general project management to methods best practice, razor sharp thinking in the analysis phase and keeping a tight control on budgets)

- A demonstrable record in line and/or team management, including handling resource issues

- Experience of, and an aptitude for, take business development responsibilities, including writing proposals, project design and costing

- We want someone who’s confident and comes armed with strong points of view; but – crucially – someone who absolutely values the opinions and expertise of others as well

- You’ll use this confidence to gain the respect of the internal team; also of clients (including in workshops environments)

- If you can point to particular experience in areas such as product innovation, brand strategy projects and working with major FMCG conglomerates (or similar), that’s good

- You might not have covered off every research method under the sun, but you’ll have ticked off plenty and will be highly receptive to bringing new methods into play

- Experience of socialising insight through films, print, events and other means (all important factors at Crowd DNA) will be helpful

This is a fantastic opportunity to join, in a senior capacity, an agency that gets to work on a huge number of incredibly thought provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we continue to push the boundaries of what we’re about as a business. To apply, please get in touch with Crowd DNA’s head of insight and innovation, Dr Matilda Andersson, attaching a CV and covering letter.



Joining our super-smart team in Hoxton Square, London, this is an executive or consultant level role for someone who wants to be advancing their quantitative insight skills working on exciting, future-facing projects for an amazing roll call of global clients...

The successful candidate will be responsible for end to end involvement on projects, collaborating with clients and analysing data to draw out compelling findings. You’ll be supported by senior team members to further your capabilities, as you assist on a range of key accounts across categories such as media, tech, retail, alcohol, finance, FMCG and entertainment. 

We’re a highly collaborative bunch with an unswerving passion for staff development – and for assembling a crack squad of researcher, strategists, writers, designers and film-makers with an appetite for cultural understanding and delivering seriously high quality consultancy work. We’re open to candidates at executive and consultant level (think SRE for the latter), and would obviously have different expectations based on seniority, but the ideal candidate is likely to exhibit the following:

- Relevant experience in an agency environment

- A tangible enthusiasm for working with data and for doing so in new and novel ways

- An inquisitive and analytical mind, but also the creativity to think about new and compelling ways to present work and tell stories

- Highly organised, with excellent attention to detail and the ability to work under pressure

- Someone who’s positive, solutions-oriented, keen to develop, and who can operate with equal ease as part of a team or working autonomously

- Having either experience with, or an enthusiasm to learn about, qual methods and how to blend them with quant work a big plus point

The role come with a competitive salary at either exec or consultant level and benefits package, plus clear paths to promotion. It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of insight and innovation is coded into the culture, please get in touch with Crowd DNA’s head of insight and innovation Dr Matilda Andersson, attaching a CV and covering letter.