Crowd DNA x STRAT7

Here's some more info on Crowd DNA joining the STRAT7 group. And some slightly gushy stuff on the journey that got us there...

We’re delighted that the news is out there: we have joined the STRAT7 group of businesses and we’re all set for the next stage of our journey. Pausing on the whooping for just a second, time to tell you a bit more about what’s ahead…

Still in its embryonic stages, STRAT7 hosts a number of best-in-class companies working at the intersection of consultancy, insights and data, with more acquisitions coming soon. We’ve been impressed at all stages of the pre-deal conversation with their understanding of what makes Crowd DNA unique (our brand, our work, our team, our point of view) and the role we can take within STRAT7.

We’re looking forward to playing our part in growing the group, to exploring synergies, amplifying our own offer and flying the flag – as enthusiastically as ever – for culturally charged commercial advantage.

We’re also looking forward to roadmapping new opportunities – from growing our global presence further to specialisms and innovations – and will be sure to share news on these as they reach fruition.

We generally prefer looking to what’s next than what’s been, but it seems an opportune time to think back over Crowd DNA’s 12 years, too. We launched in June 2008, slap bang in the middle of the worst financial crisis prior to, well, this financial crisis. But we weren’t going to let that dent our positivity. We started with four clients – Sony PlayStation, Channel 4, Kiss FM, Topshop – and a loose yet fast-evolving ambition to do things just a bit differently in insight. In terms of method innovation, for sure, but as importantly in how we talk about insight; how we communicate; the people we look to bring into our team and, of course, our efforts to set everything in a broader cultural context.

We first set up as a team of four in a small space rented from the lovely folk at Poke, a couple of floors above Mother creative agency, in Shoreditch’s Biscuit Building. Next stop: just across the road to the Tea Building. Then up the high street to our current London home in Hoxton Square.

And along the way, we’ve achieved the hugely satisfying aim of launching in other markets. That’s launching as in headfirst, having to learn extremely quickly as we go. You can now find us in Amsterdam, New York, Singapore, Sydney and, you never know, maybe a few more places to come…

And in those 12 action-packed years, our work has got progressively more global, too – we gave up counting at circa 60 markets worked in. Our long-held belief in the power of content and editorial to socialise insight has flourished. And our strategic insights core has been augmented by the increasingly impactful additions of quantitative research, trends and semiotics, our KIN network and our growing interest in working with unstructured data. All of it powered by the creativity and first-rate thinking of the smartest, nicest team in the business.

We’re dead proud, and hugely grateful, for everything we’ve achieved as Crowd DNA so far. But enough reminiscing, because we’ve got plenty more to do in the years ahead. STRAT7 offers us an excellent platform for growth and we cannot wait to get stuck in.

We're hosting an APAC and PST-timed second session of our Storytelling From A Distance webinar (Nov 19), with Tom Eccles and Elyse Pigram exploring how narrative building is evolving, to be captured and told from afar...


November 19, midday AEDT | 9.00 SST | 17.00 PST | 20.00 EST – sign up

(Access via Demio; 45 minutes including Q&A)


Storytelling is not as straightforward as it once was. Not only is it harder to physically capture stories in a distant world, it’s also harder to capture the attention of those you’re telling stories to. In a time of rapid and unpredictable change, storytelling– from the method of delivery to the content itself – has pivoted and adapted at speed.

In this session, we’ll look at what has changed about how we tell stories in a time where most things are done at a distance. We’ll consider not only what different forms of remote storytelling have emerged in popular culture, but also how we – as researchers – can continue to build empathy with people, and understand our audiences without visiting or seeing them in person.

Presented by Crowd DNA’s global film lead, Tom Eccles, and Sydney/APAC director, Elyse Pigram, this session will consider:

– What new forms of storytelling have captured the spotlight in 2020

– How brands can use these new forms of storytelling in their communications

– How we can help stakeholders build empathy with their audiences and understand them without being face to face

– Ways research teams can continue to socialize their projects in a distant workplace

– How we capture and create impactful content at Crowd DNA

We hope you can make it!


November 19, midday AEDT | 9.00 SST | 17.00 PST | 20.00 EST – sign up

(Access via Demio; 45 minutes including Q&A)


 

New Roles At Crowd DNA NYC

We're seeking new recruits to help us meet our ambitious plans for Crowd DNA NYC in 2021 and beyond...

Following a successful 2020 (yes, despite everything…), we have big plans for growing our US business in 2021 and beyond. This includes deepening relationships with existing clients; but also adding to our client base and extending the range of services and methods we can provide from our NYC base in Williamsburg.

More roles will follow, but the next stage in our ambition to build up Crowd DNA in the US is recruiting for these three positions:

Associate Director (Crowd Numbers)

A quantitative research role requiring five plus years of relevant experience; this could be in an insight role, or as a strategist/planner who can point to solid quantitative skills. Confidence needed to design and lead complex, multimarket projects from start to finish and to be a trusted advisor to clients.

More details here

Senior Consultant (Business & Strategy)

This role will focus on building client relationships, thought leadership and comms, leading proposals/project designs and then playing a strategic role across live work – such as in launches phases and delivering findings. Keeping this hire away from the nitty gritty of fieldwork is designed to allow them to prioritise business development and client management, and thus requires someone (from an insight or strategy background) who comes equipped with all of the entrepreneurial ambition necessary to help us grow the Crowd DNA business in the US.

Executive (Strategic Insights/Socialise)

An entry level role working across our strategic insights and Socialise specialisms, meaning you will be involved, and developing skills, in qualitative research (such as ethnography and mobile methods) and content creation – alongside more broadly learning how to bring a cultural perspective to brand and innovation strategy. While this is an entry level role, if you can point to relevant experience (such as internships, short term roles or your own passions and endeavors) in areas relevant to Crowd DNA’s work and ethos, that’s a big plus.

Director (Signs & Socialise)

This one is open to candidates in NYC or London, in fact. We’re seeking a skilled and entrepreneurially minded person to take a lead role across Crowd DNA’s global offices, managing our Signs (trends, semiotics, KIN network, Culture At Scale) and Socialise (editorial and video) offers.

More details here


The roles come with competitive salaries (and a bonus in the case of three of them), great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a resume and covering letter), please get in touch with Hollie Jones.

Join Crowd DNA New York’s Tom Eccles, and London’s Phoebe Trimingham, for a session exploring how storytelling is evolving, to be captured and told from a distance...


November 11, 9am PST, 12pm EST, 5pm GMT – sign up

(Access via Demio; 45 minutes including Q&A)


Storytelling is not as straightforward as it once was. Not only is it harder to physically capture stories in a distant world, it’s also harder to capture the attention of those you’re telling stories to. In a time of rapid and unpredictable change, storytelling– from the method of delivery to the content itself – has pivoted and adapted at speed.

In this session, we’ll look at what has changed about how we tell stories in a time where most things are done at a distance. We’ll consider not only what different forms of remote storytelling have emerged in popular culture, but also how we – as researchers – can continue to build empathy with people, and understand our audiences without visiting or seeing them in person.

Presented by Crowd DNA’s global film lead, Tom Eccles, and associate director Phoebe Trimingham from our Socialise team, this session will consider:

– What new forms of storytelling have captured the spotlight in 2020

– How brands can use these new forms of storytelling in their communications

– How we can help stakeholders build empathy with their audiences and understand them without being face to face

– Ways research teams can continue to socialize their projects in a distant workplace

– How we capture and create impactful content at Crowd DNA

We hope you can make it!


November 11, 9am PST, 12pm EST, 5pm GMT – sign up

(Access via Demio; 45 minutes including Q&A)


 

We're recruiting for a brand new role at Crowd DNA, taking the lead across our foresight and content specialisms...

We’re seeking a skilled and entrepreneurially minded person to manage our Crowd Signs and Socialise teams and offers.

Crowd Signs: trends, semiotics, culture at scale (social and unstructured data), KIN (global network of experts, connectors and creators)

Socialise: in-house creative team, including film, editorial, digital, design

These two disciplines form an important commercial opportunity, but also play a crucial role in maintaining Crowd DNA’s positioning as a leading force in cultural insights and strategy, leveraging our POV in the form of content marketing and thought leadership material.

Key responsibilities:

– Leading the growth of our Crowd Signs offer; including business development, directing pitches, working closely with the team to deliver commercial advantage to our clients, ensuring repeat business and a growing pipeline of opportunities.

– Leading the growth of our Socialise offer – creating Crowd DNA’s own content, as well as managing outputs where we’re socialising insights for our clients; and innovating/monetising new opportunities for Socialise.

– Managing the Crowd Signs team – currently consisting of five multi-disciplined trends researchers, semioticians and big data analysts; making certain we deliver high quality project work at all times. We expect you to be experienced in trends work and, at a minimum, comfortable overseeing the other fields and keen to learn more.

– Managing the Socialise team – currently consisting of two videographers, one editorial lead and a designer. Next to managing the team, we expect you to be high standard at creating written editorial and, at a minimum, comfortable in overseeing the other fields and keen to learn more.

– Collaborating with Crowd DNA’s senior team to make sure Signs and Socialise contribute to existing client relationships and category specialisms, maximising the opportunity for revenue growth across all business functions and global offices.

– Enthusiastic at the prospect of managing a cross-office team, as we look to build out our Signs and Socialise skillsets in different locations.

This role will form an important part of the senior team across the Crowd DNA group. It’s a fantastic opportunity to join, in a senior capacity, a consultancy business that gets to work on a huge number of incredibly thought-provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we push the boundaries of what we’re about as a business.

We are open to candidates based in London or New York City for this role. It comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Join Our Culture Club

We love the work we do and we're pretty lucky to get to do it. If cultural insights and strategy interests you too, applying for an internship at Crowd DNA London is a great way to get started. Culture Club kicks off in Jan 21...

PLEASE NOTE: 


Internships have always been good at Crowd DNA, but they just got better. Culture Club is a carefully designed three-to-four month programme that brings more rigour and quality to what we can offer those seeking experience in insight and strategy work.

Shaped from observations, conversations and an ambition to truly meet with contemporary needs, Culture Club comes in four stages:

Culture Relevance: immersion in Crowd DNA’s training modules on what we mean by culture, how it manifests and why it matters to brands

How We Work With Culture: exploring the methods and frameworks that we use at Crowd DNA to get close to culture and then to derive strategic meaning from it

Practical Application: theory’s all good, but you learn so much from getting involved; at Culture Club you’ll get to work (in a meaningful fashion) on a number of projects, and at various point along the timeline

Culture Wrap: we don’t just wave you away with a thank you card. Concluding the programme, there’s a coaching session with a senior member of the Crowd DNA team, including recommendations on next steps, what to learn more about etc. We want you to leave us primed and excited for what’s next.

In fact, we don’t necessarily want you to leave us. We offer permanent roles to circa 25% of those who come on board for an internship at Crowd DNA. And even when we’re not able to offer this, the vast majority of those who spend time with us end up some place very exciting, in fields such as insight, advertising, media and beyond.

No intern is left just making coffee at Crowd DNA. We encourage cultural curiosity and the opportunity to experience myriad aspects of our work. Importantly, we also hope to imprint on those who join us the importance of adaptability (one of our values is Everything Is Changing, after all) in the future workplace.

Our internships pay London Living Wage and we’re committed to offering an inclusive and exciting place to work.

How To Apply…

We’re not asking for CVs and we absolutely do not require you to come to Culture Club armed with a degree (though they’re of course good, too!), nor to be the loudest person in the room. But we do expect to see evidence that, in your own way, you have an active interest in culture and brands, and where they intersect (we can teach you the insight and strategy bits).

To find out more about Culture Club, get in touch (no CVs required) via this short form, in which we’ll ask a few questions about you and your interests.

Bursting The Beauty Bubble

We've gathered excerpts from Crowd DNA NYC’s recent webinar and KIN panel discussion exploring the cultural hotspots of the beauty category...

It’s been a busy couple of months for Crowd DNA webinars. We’ve covered topics ranging from hope and scenario planning, to TikTok and, in the case of our most recent event: beauty. 

The beauty category is already a hotspot for cultural change. But with the rise of challenger brands, the demand for greater diversity and an ambition to redefine what beauty even looks like, things are moving fast. To dive deeper into these themes, we combined trends and culture at scale analysis with a panel discussion made up of contributors from our KIN network (shout outs and thanks to: Louisa Kinoshi, Niki Igbaroola and Cassandra Harner). 

Download the report below for highlights from our conversations covering four key topics:

1. The Current Culture Of Beauty

2. Cultural Appropriation

3. Cancel Culture

4. Cultural Representation

Bursting The Beauty Bubble: Excerpts from our recent webinar

Thanks to all that joined us. Please get in touch with any questions, or if you would like to hear more about our thinking surrounding the beauty category. And watch this space for more Crowd DNA webinars coming soon.

Bursting The Beauty Bubble: Excerpts from our recent webinar

Recruiting For Crowd DNA NYC

We're seeking a quant-focused associate director to join our Crowd Numbers team in New York...

Crowd DNA has solid ambitions to increase its Crowd Numbers capabilities (that’s the name we give to our super skilled, highly dedicated quant team) in the US, meeting client needs across categories such as media, tech, finance and apparel, often delivering solutions in partnership with our Strategic Insights, Crowd Signs and Socialise teams.

This role offers the opportunity to take a front seat role in our NYC plans, working on diverse and exciting projects for some of the most exciting brands in the world. The briefs we get are amazing – truly at the intersection of data, culture and brands. We want someone who can bring provocative thinking and new ideas to quantitative work; who can develop enduring client-agency partnerships; designing new approaches and meeting future facing business challenges.

In more detail, here’s what we’re looking for:

– Five plus years of relevant experience; this could be in a research role, or as a strategist/planner who can point to solid quantitative skills

– Someone who’s played an important role in developing and winning business and managing client accounts

– Experience and confidence to lead complex, multimarket projects from start to finish and to be a trusted advisor to clients

– Ideally experienced in some of these areas: media, tech, fashion, e-commerce and digital journeys; a background in international as well as domestic research would be a plus

– Confidence in presenting to clients, expressing ideas, developing clear and energizing data visualizations, debrief decks and reports

– Track record of producing high-quality, winning proposals and project designs

– Experience of applying and leading work involving techniques such as segmentation approaches, drivers analysis, max diffs and conjoint

– Comfortable with, and enthused by, blending quantitative research with other methods, such as qual, trends, social listening and alternative data sources, including client’s own data 

– Enthusiastic about working alongside strategists, writers, film-makers and designers, as much as researchers; also for collaborating with equal enthusiasm with our teams in other cities

The role comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a resume and covering letter), please get in touch with Dr Matilda Andersson.