We're looking for someone to come on board in London, to get stuck in and learn plenty about project design and building client relationships...

As a business and strategy intern, you’ll gain fast-track experience in what makes agencies and clients (across sectors like social media, tech, alcohol, fashion retail) tick. You’ll get to work across a number of different areas of Crowd DNA, from helping develop new client relationships, to understanding market trends and their commercial value, to getting involved in exciting insight and strategy projects for amazing brands across multiple markets.
To join us for a three month internship, you’ll need to be someone who is:

- Smart, positive and commercially savvy

- Seriously pro-active, quick at taking on new challenges and a creative problem solver

- A confident, first rate communicator (both verbal and written)

- Able to work autonomously as well as part of a team

 To apply, please contact Laura Warby

City Limits

Introducing City Limits, a series of pieces from Crowd DNA exploring the global urban experience...

At Crowd DNA, cities are central to our work. Projects take us to many of them worldwide; briefs often seek to understand how people experience these complex spaces, or where the global commonalities of urban living give way to local nuance and unique challenges. It’s through cities that we find meaning. And, in a time where the global urban population is growing at around one million people each week, cities matter now more than ever.

Which takes us to Crowd DNA’s City Limits: a series of pieces in which we’ll explore these ever-growing hubs of humanity.

Join us as we take a view on the growing loneliness epidemic, how brands represent the urban experience, trends that are shaping the city of today and what our cities will look like by 2060.

From our city to yours, welcome to City Limits. Volume One is available to download here.

Watch the video trailer below:

An exciting opportunity to join our Hoxton Square team, working with creators and influencers...

Director (Creators & Influencers)

Building on our already considerable experience working with early adopters, those with expert perspectives, and those who can help create bright futures for our clients, we’re seeking a senior hire to push this cause further at Crowd DNA, meeting the growing needs of our clients.

  • You’ll be able to point to experience of creating/managing expert and influencer networks that span markets, disciplines, and specialisms (from street culture to academia, taking in psychology, anthropology, design, health, beauty, retail, media, tech, food, celebrity, sport, family, music, fashion and relationships along the way)

- Bespoke recruitment methods – showing us that you can reach specialist opinion former audiences in custom and authentic ways

- A track record of working with these audiences (interviews, ethnography, roundtables, citizen journalism and other remote methods)

- Evidence of getting experts and stakeholders working together in workshops

- Better still, showing how you’ve worked on co-creation projects with diverse creator types (from youth culture through to specialised industries)

- Innovation – we’d like to learn (from you!) about fresh and new ways to work with creators and influencers

- Showing how you get to strong strategic outputs and powerful narratives, often bringing the likes of semiotics, future forecasting and social listening into play

You’ll be based in our London office, but expected to input where relevant across all of our offices. Your remit will cover designing/running projects and developing business growth opportunities in this field, thought leadership, best practice and team development. The role comes with an attractive salary/package and the chance to build something new at this exciting and ambitious consultancy business.

To apply, please send a CV to creatorsinfluencers@crowdDNA.com






New Roles Round-Up

Here's a round-up of the current openings at Crowd DNA...

Associate Director (New York)

A key senior role in our fast-growing NYC business. More info here

Qual/Trends/Innovation Executive (London)

A fantastic entry-level opportunity in our Hoxton Sq office (French speaker required). More info here

Project Manager (London)

Calling all the super-organised folk. More info here

Senior Strategist (London)

A brand new role at Crowd DNA, bringing exciting new dimensions to what we can offer our clients. More info here

Associate Director (London)

We’re seeking one to lead key projects in categories such as alcohol, retail, fashion, FMCG and media. More info here

Director – Creators & Influencers (London)

An exciting opportunity to join our Hoxton Square team, working with creators and influencers. More info here


Roll up to our next Rise session in London, where Crowd DNA's Laura Warby and Berny McManus will give a masterclass in how to work with trends…

Date: May 31

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

We all know that spotting and understanding trends is the key to staying ahead of the curve. But in this world of constant innovation, differentiating between a fleeting fad and meaningful cultural progression is actually pretty difficult. Knowing your micro from your macro, or your emergent from your dominant, has never been so important.

So what exactly is a trend, and at what point should brands take notice? 

In this session, we’ll unravel what trends are all about and explore some recent cultural shifts that brands need to pay attention to in 2018 and beyond. We’ll provide a guide on working with trends; including tips on how to future-proof strategies and build lasting connections with consumers.

If you’d like to join us for coffee, croissants and a ‘how to’ guide to working with trends, please contact Pauline Rault. And feel free to pass this invite on to colleagues too.

Watch the trailer below:


Here’s what went down at our Rise event all about modern families (where we welcomed our youngest ever Rise attendee, too!)…

At our latest Rise session in London, Crowd DNA’s managing director Dr Matilda Andersson and associate director Lucy Crotty (who also happen to be mums) spoke about modern parenthood in all its glory and grossness.

Starting bright and early (naturally, they’ve both got young kids), our presenters highlighted the need for family-centric brands, businesses and society to start taking note. With 90 percent of all new parents being millennials, what a family looks like – and what a ‘family’ even means – is fundamentally changing. And, despite some recent reworkings in popular culture, this pair of millennial mums still feel misrepresented.

But it’s not all bad. The key shifts shaping modern families reveal much to be celebrated: women’s empowerment, working mums and an appreciation of multifaceted female identity; the move away from ‘doofus dad’ to ‘involved dad’ and a focus on male roles in family life; and, crucially, the backlash against ‘perfect parenting’ towards a more diverse, realistic and relatable portrayal of parenthood.

The question, then, stands of how to speak properly to these shifting families. Matilda and Lucy offered loads of thought-starters on how brands can recognise opportunities with modern parents. By being representative, tapping into their sense of purpose, embracing creative play, or helping them carve out quality time via tech-convenience – just some of the ways to speak better to families of all shapes and sizes.

Thanks to all that attended, ate croissants and help distract a crying baby. We’ve wrapped up the key points and more hints for brands into a digital magazine, available to download here.