Join Crowd DNA Sydney’s Erryn Balzan, and our friends at 72andSunny, for a session mastering how brands can engage with new expressions of maleness…


March 18, 12.30-13.15pm AEST – sign up

(Access via Zoom; 45 minutes including Q&A)


As narratives of gender continue to evolve in pretty much all corners of the globe, the way we express and represent masculinity is changing. A male misery epidemic, the exposure of toxic masculinity and a progressive Gen Z agenda are reframing what it means to be a man today. Without intervention, brands that speak to men are at risk of falling behind.

This session, presented by associate director Erryn Balzan and co-hosted with 72andSunny, will consider:

–  The cultural shifts impacting narratives of masculinity and the new, emerging expressions

–  How brands can harness these opportunities to drive comms, product innovation and more

–  What we can learn from recent brand and cultural examples in Australia and beyond

–  How to communicate authentically, while avoiding the slippery slope of tokenism.

We’ll round off our discussion with a Q&A panel made up of modern male representatives, featuring: Jason Ball (start-up founder and mental health advocate), Kyle Hugall (head of creative strategy, Lion) and Jimmy Nice (musician and artist).

With the image of a ‘true, blue, Aussie bloke’ so deeply ingrained in our psyches, we look forward to uncovering fresh narratives to help brands rethink and remain culturally relevant, but also challenge our own biases too. Hope you can make it!


March 18, 12.30-13.15pm AEST – sign up

(Access via Zoom; 45 minutes including Q&A)


 

We're seeking a quant-focused addition to our fast growing team in Sydney/Singapore...

Crowd DNA has solid ambitions to increase its Crowd Numbers capabilities (that’s the name we give to our super skilled, highly dedicated quant team) in APAC, meeting client needs across categories such as media, tech, finance and apparel, often delivering solutions in partnership with our Strategic Insights, Crowd Signs and Socialise teams.

This role (at senior consultant or associate director level) offers the opportunity to take a front seat role in our APAC plans (Sydney or Singapore-based), working on diverse and exciting projects for some of the most exciting brands in the world. The briefs we get are amazing – truly at the intersection of data, culture and brands. We want someone who can bring provocative thinking and new ideas to quantitative work; who can develop enduring client-agency partnerships; designing new approaches and meeting future facing business challenges.

In more detail, here’s what we’re looking for:

– Three plus years of relevant experience for senior consultant level; five plus years for associate director

– Experience and confidence to take a lead role on often complex multimarket projects and to be a trusted advisor to clients

– Ideally experienced in some of these areas: media, tech, fashion, e-commerce and digital journeys; a background in international as well as domestic research would be a plus

– Confidence in presenting to clients, expressing ideas, developing clear and impactful data visualisations, debrief decks and reports

– Track record of producing or contributing to high-quality, winning proposals and project designs

– Experience of work involving techniques such as segmentation approaches, drivers analysis, max diffs and conjoint

– Comfortable with, and enthused by, blending quantitative research with other methods, such as qual, trends, social listening and alternative data sources, including client’s own data 

– Enthusiastic about working alongside strategists, writers, film-makers and designers, as much as researchers; also for collaborating with equal enthusiasm with our teams in other cities

– Different levels of responsibility to be set dependent on if applying at senior consultant or associate director level

The role comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a resume and covering letter), please get in touch with Elyse Pigram.

We have a senior consultant level opening in our London Crowd Signs team...

Crowd Signs is the name we give to our smart and adaptive team dedicated to future forecasting, and to providing solid strategic recommendation based on that forecasting. Among other disciplines (such as semiotics and working with social/unstructured data), identifying, articulating and drawing meaning from trends is a big focus in Crowd Signs.

As such, and as we look to grow our Crowd Signs team in 2021, we have an opening for a senior trends consultant to join us. We can offer the chance to work on genuinely thought provoking briefs for many of the most exciting brands in the world, taking in macro themes such as health, work, home, the family, relationships, diversity and identity; and a whole host of more specific themes impacting on clients across categories like tech, alcohol, media, apparel and finance. What we’re looking for:

– Three plus years experience of working with trends – from analysis and identification to putting into category context – and of creating and using trends frameworks

–  Comfortable at leveraging trends to provide strategic consultancy and deliver commercial advantage

–  Confident at presenting trends in workshop environments, including facilitating debate with client stakeholders

–  Next to debrief decks, also confident in creating content from trends, editorial in particular

– Ideally with experience of interviewing and collaborating with experts

– And some level of experience of fusing trends or finding trends from data sources – such as social and unstructured

The role comes with a competitive salary, great benefits, the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress and make a real difference in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Rachel Rapp / r.rapp@crowdDNA.com.

 

Crowd Numbers Internship

We have an exciting entry-level opportunity to learn from and work with our quant team...

With our Crowd Numbers team growing quickly, working on an amazing range of cutting edge projects for clients in categories such as social media, tech, apparel and entertainment, we’re looking to add in a paid internship spot, with good opportunities to then transition to a full-time role. We’re seeking someone who’s passionate about working with data – and keen to learn about the possibilities for bringing storytelling and cultural relevance to this type of work.

You’ll need to prove to us that you are data literate, and can point to an interest in/experience of working in the quantitative research or statistical field through your studies, previous internships/placements or through other interests and passions. In return, you’ll get to learn from, and work alongside, a super talented team, contributing to exciting briefs for the best brands in the world.

This internship is set to run for four months and will be paid a full-time salary. A high number of those who take internships at Crowd DNA end up joining our team in permanent roles.

We’re not looking for CVs at this stage. Please get in touch with our Crowd Numbers director, Dave Power, explaining a bit about yourself and why you think this internship is a good fit for you. We’ll then get back in touch, setting you a task to respond to –  after which we’ll conduct remote interviews and get you to meet with more of the Crowd Numbers team. We look forward to hearing from you!

An exciting chance to join our fast-growing APAC team in 2021...

18 months into Crowd DNA’s Sydney adventure and things are getting ever more exciting. Our client base is growing at speed, we’re joining the APAC dots with our Singapore office, and we’re truly living up to our ambition of providing brands with culturally charged commercial advantage.

We’ll be recruiting for a number of roles in Sydney and Singapore in the coming months (speculative CVs welcome). First up: we’re looking for a consultant/senior consultant level hire for Sydney.

You’ll get to work on exciting projects at the intersection of culture, insight and strategy for some of the most forward-facing brands in the world, covering themes such as audience understanding, brand development, new market entries, product and experience innovation, and thought leadership. You’ll get to collaborate alongside the wider Crowd DNA team in our other global offices and play a key role in helping our Sydney start-up to get to the next level.

Here’s what we’re looking for:

Two to five years of experience. Probably in an insight agency; possibly elsewhere in the marketing comms field

While you won’t necessarily have ticked off every research method under the sun, you’ll come with a good basis of qualitative techniques (if you can bring some quant and/or trends and/or social listening to the party, too, better still!)

You’ll have a strong sense of why culture is important to brands – and you’ll be ready and confident to share that point of view with our clients; in presentations, reports etc

Though much of our work is about exploring culture, we’re doing it to create commercial advantage for our clients. Thus, we’re looking for a recruit who can demonstrate strong client management skills

While Crowd DNA as a group is 12 years old, it’s relatively early days in Sydney. We want someone with a real appetite for working in a start-up business (think diverse challenges, fast learning)

The role comes with a competitive salary, great benefits, the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress and make a real difference in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Elyse Pigram.

Recruiting For Crowd DNA NYC

We're seeking a quant-focused associate director to join our Crowd Numbers team in New York...

Crowd DNA has solid ambitions to increase its Crowd Numbers capabilities (that’s the name we give to our super skilled, highly dedicated quant team) in the US, meeting client needs across categories such as media, tech, finance and apparel, often delivering solutions in partnership with our Strategic Insights, Crowd Signs and Socialise teams.

This role offers the opportunity to take a front seat role in our NYC plans, working on diverse and exciting projects for some of the most exciting brands in the world. The briefs we get are amazing – truly at the intersection of data, culture and brands. We want someone who can bring provocative thinking and new ideas to quantitative work; who can develop enduring client-agency partnerships; designing new approaches and meeting future facing business challenges.

In more detail, here’s what we’re looking for:

– Five plus years of relevant experience; this could be in a research role, or as a strategist/planner who can point to solid quantitative skills

– Someone who’s played an important role in developing and winning business and managing client accounts

– Experience and confidence to lead complex, multimarket projects from start to finish and to be a trusted advisor to clients

– Ideally experienced in some of these areas: media, tech, fashion, e-commerce and digital journeys; a background in international as well as domestic research would be a plus

– Confidence in presenting to clients, expressing ideas, developing clear and energizing data visualizations, debrief decks and reports

– Track record of producing high-quality, winning proposals and project designs

– Experience of applying and leading work involving techniques such as segmentation approaches, drivers analysis, max diffs and conjoint

– Comfortable with, and enthused by, blending quantitative research with other methods, such as qual, trends, social listening and alternative data sources, including client’s own data 

– Enthusiastic about working alongside strategists, writers, film-makers and designers, as much as researchers; also for collaborating with equal enthusiasm with our teams in other cities

The role comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a resume and covering letter), please get in touch with Dr Matilda Andersson.

We're recruiting for a brand new role at Crowd DNA, taking the lead across our foresight and content specialisms...

We’re seeking a skilled and entrepreneurially minded person to manage our Crowd Signs and Socialise teams and offers.

Crowd Signs: trends, semiotics, culture at scale (social and unstructured data), KIN (global network of experts, connectors and creators)

Socialise: in-house creative team, including film, editorial, digital, design

These two disciplines form an important commercial opportunity, but also play a crucial role in maintaining Crowd DNA’s positioning as a leading force in cultural insights and strategy, leveraging our POV in the form of content marketing and thought leadership material.

Key responsibilities:

– Leading the growth of our Crowd Signs offer; including business development, directing pitches, working closely with the team to deliver commercial advantage to our clients, ensuring repeat business and a growing pipeline of opportunities.

– Leading the growth of our Socialise offer – creating Crowd DNA’s own content, as well as managing outputs where we’re socialising insights for our clients; and innovating/monetising new opportunities for Socialise.

– Managing the Crowd Signs team – currently consisting of five multi-disciplined trends researchers, semioticians and big data analysts; making certain we deliver high quality project work at all times. We expect you to be experienced in trends work and, at a minimum, comfortable overseeing the other fields and keen to learn more.

– Managing the Socialise team – currently consisting of two videographers, one editorial lead and a designer. Next to managing the team, we expect you to be high standard at creating written editorial and, at a minimum, comfortable in overseeing the other fields and keen to learn more.

– Collaborating with Crowd DNA’s senior team to make sure Signs and Socialise contribute to existing client relationships and category specialisms, maximising the opportunity for revenue growth across all business functions and global offices.

– Enthusiastic at the prospect of managing a cross-office team, as we look to build out our Signs and Socialise skillsets in different locations.

This role will form an important part of the senior team across the Crowd DNA group. It’s a fantastic opportunity to join, in a senior capacity, a consultancy business that gets to work on a huge number of incredibly thought-provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we push the boundaries of what we’re about as a business.

We are open to candidates based in London or New York City for this role. It comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

New Roles @ Crowd DNA London

2021 here we come: we're seeking a consultant or senior consultant to join our strategic insights team. Exciting work for amazing brands guaranteed...

We’ve flexibility on this one – meaning we’re open to talking to an established consultant level qual expert (think senior exec) looking for the next step up; or a recently promoted senior consultant (think research manager) looking for a new challenge.

Senior Consultant, strategic insights team (£37,000-47,000pa)

This position is for someone who’s ready to play a key role (generally as project lead or co-lead) on consistently exciting, often global, briefs for clients across categories such as media, alcohol, fashion and finance; and where the emphasis is on immersive methods and getting to powerful strategic outputs. The work leans heavily on bringing a truly cultural perspective into play – naturally, we expect this to be very much your thing.

In more detail, here’s what we’re after:

– We imagine you’ll have around three to five years experience in an insight environment

– Demonstrable track record across areas such as project design and management, conducting mixed methods, guide writing, online and offline moderation and drop dead awesome analysis/debriefing

– A tangible enthusiasm for presenting work, running workshops and for reaching bold conclusions that combine creativity and good commercial sense for our clients

– First-rate writing skills (we expect you to be contributing to our blog and producing reports)

– Proof of experience at integrating trends into your work (potentially quant, semiotics and other disciplines also)

– Our work generally involves multiple markets – we looking for someone who relishes the opportunity to travel (one day…) and develop narratives and strategies that have global relevance

Consultant, strategic insights team (£26,000-36,000pa)

…Or we’re seeking a strategic insights consultant. Much of the senior consultant description remains relevant (if with less experience required in each area), though we anticipate putting you on a clear path to leading major global projects, rather than expecting it from day one. We envisage 18 months to four years experience, probably in an insight environment but this could be elsewhere in marketing and media.


The role come with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc) and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.