A senior role at Crowd DNA London. Amazing projects for incredible clients guaranteed...

It’s been a year of major growth at Crowd DNA and we’re seeking a senior hire to join our London team in lovely Hoxton Square. This is a key role – you’ll be one of three strategic insight directors reporting in to our managing director, with a brief as follows:

– To run one of our three workstreams at Crowd DNA, generating business, designing/directing projects, and building category excellence

– In doing so, to come armed with the confidence and gravitas to gain the absolute trust of our clients, and to meet their expectations on exciting but often intellectually challenging project

– Line managing an associate director and, more broadly, having the 360˚ view required to oversee our skilled and highly motivated  team of researchers, strategists, semiotics, writers and videographers on the projects in your workstream (rather than get lost, heads-down, in your own workload)

– A strong ability to fuse cultural insight to sound strategic thinking; also to take the global view, with our briefs frequently covering multiple markets

– Similarly, to regularly fuse cultural insight with the type of content outputs that have always been core to Crowd DNA (film, digital, print, events etc)

– To contribute as a senior voice in the business, adding to thought leadership and, as part of the directorial team, to developing our perspective and position

About you: we envisage you’ll come equipped with strong experience in qual insight and/or strategy work – most likely agency-side – and will be able to point to projects you’ve been involved with that get us truly excited, demonstrating how you’ll add to the brilliance of Crowd DNA. Titles vary from agency to agency, but we expect someone joining us who’s currently at associate director level, or perhaps looking to transition from a comparable director role.

This is a fantastic opportunity to join, in a senior capacity, an agency that gets to work on a huge number of incredibly thought-provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we continue to push the boundaries of what we’re about as a business.

The role comes with a competitive salary and benefits. To apply, please get in touch with Crowd DNA’s London managing director Dr Matilda Andersson, attaching a CV and covering letter.

 

 

New Roles @ Crowd DNA

We're recruiting for a number of new roles in our London office right now. Exciting projects and amazing clients guaranteed...

Director – strategic insights 

We’re looking for someone with the confidence and leadership skills to take the helm of one of our work streams at Crowd DNA. In particular, we’re seeking someone with experience in finance and fintech, with a good grasp of the more future-facing ambitions driving this category. We’ll expect you to have worked on briefs in several of the following areas: thought leadership studies, product/platform/content development, new market entries, comms and positioning, audience understanding. You will report in to Crowd DNA’s London managing director, with incentivised targets to aim for and the scope to develop new innovations and growth opportunities.

Senior Consultant – quant & analytics

We’re seeking a confident addition to our quant and analytics team to get hands-on with leading projects from start to finish. You’ll need to demonstrate a flair for creative project design, experience in multi-market studies, and a passion for integrating quant and qual work. Solid segmentation experience and a track record of using advanced analytics, such as max diff and conjoint, is a plus. Reporting in to our quant and analytics director, besides leading projects, you’ll have the opportunity to sharpen your commercial skills, preparing proposals and working on business development.

Executive – quant & analytics

This is potentially an entry level role for someone who can point to relevant internship experience, or made for someone who has some work experience under their belt in a similar agency environment. Either way, it’s for a candidate who’s dedicated to shaping a career in quant and analytics-oriented insight, and keen to develop quickly in areas such as survey design, analysis and story-shaping. Reporting in to one of our directors, you’ll get to support our project leads on fascinating work at the intersection of data and culture for clients across categories such as media, finance, fashion and alcohol.

Associate Director/Senior Consultant – socialise content team

Socialise is the name of our in-house team of writers, designers, videographers and photographers, dedicated to creating content to bring new dimensions to our cultural insight and strategy work. We’re seeking a senior consultant or associate director-level hire (think 4-10 years experience), who comes with a strong track record in editorial/copy work, but who’s also confident providing direction and shaping ideas more broadly across design and video work. You’ll get to take the lead on content work for major brands, to line manage team members, be a key contributor to Crowd DNA’s own thought leadership work and generally ensure we’re an agency at the top of our creative game.

 


All roles come with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Rise: How To Speak Woman

We need to stop talking about women, and start talking to them. Our next Rise breakfast session in London sees Crowd DNA’s Elyse Pigram and Roberta Graham explain how, as they set about future-proofing the female position...

Date: November 1

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

They say we’re in the era of women. That true, diverse representations of womanhood are finally shining through in brands and culture. This is due, in part, to women taking charge of the conversation – and business – surrounding femininity, gender roles and the female body; as well as huge cultural shifts, such as the #metoo movement and strength of mainstream feminism.

But what’s more: we’re welcoming in a new generation, with new rules. 80 percent of Gen Z women in the UK feel 100 percent female, and 39 percent would consider wearing clothes marketed to the opposite gender. These are the women revolutionising workspaces and sectors; transforming communities and businesses; starting families while inventing new ways of living – all with completely different expectations and priorities.

So as more expressions evolve and scripts of ‘womanhood’ are constantly rewritten, how can we keep up?

This session explores the past, present and future of female representation. Using this trajectory, we’ll ask how the female position can flex to be more open and off-script. In particular, we’ll explore what this means for brands looking to future-proof and remain culturally relevant to their female audience; many brands are still struggling to pitch the conversation right. And should we even be targeting women and men in a binary way at all? By looking at leading categories – such as personal care, sport, inclusive cosmetics and fashion – we’ll help brands harness new opportunities, while avoiding the slippery slope of superficial tokenism.

Join us in the Lux Building for delicious pastries and even more delicious insights. Contact Pauline Rault to come along – and pass this invite on to colleagues of any gender.

Watch the trailer below:

We're recruiting for a couple of new roles in our London office right now. Exciting projects and amazing clients guaranteed...

Associate Director – strategic insights (circa £52,000-£57,000)

We’re seeking a skilled and strategically-minded insight specialist to design and lead projects across categories such as tech, finance, media/entertainment. Next to having a track record in at least some of those categories, you’ll need to show proof of experience at all points from proposal writing, to managing the complexities of global work and providing impactful outputs that drive change. Reporting in to one of our strategic insights directors, you will have line management responsibilities and the license to develop new ideas and lead some of our most exciting commissions.

Senior Consultant – quant & analytics (circa £38,000-42,000)

We’re looking for a confident addition to our quant and analytics team to get hands on with leading projects from start to finish. You’ll need to demonstrate a flair for creative project design, experience in multi-market studies, and a passion for integrating quant and qual work. Solid segmentation experience and a track record of using advanced analytics such as max diff and conjoint is a plus. Reporting in to our quant and analytics director, besides leading projects, you’ll have the opportunity to sharpen your commercial skills, preparing proposals and working on business development.


Both roles come with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Crowd DNA Singapore: we’re also looking to build out our newly launched Singapore office. More info here

Semiotics: Decoded

Our recent Rise event in London was dedicated to demystifying semiotics and cracking its many commercial applications. Read on for the full decode...

Crowd DNA resident semioticians Roberta Graham and Laura Boerboom took us on a journey through semiotics at our latest Rise breakfast. While it can sometimes be an intimidating methodology to embrace – especially when considering how it applies to real business challenges – the focus of this session was on demystifying semiotics and explaining how we use it to fuel culturally-charged commercial advantage for our clients.

To kick things off, Roberta and Laura discussed how every detail communicates; whether it’s linguistic or visual, audible or tactile. Semiotics is the process of unpacking this meaning found within brand comms, media, art, community activity and, well, every area of culture. It’s about understanding the specific socio-cultural context and zooming in on the words, gestures, colours, shapes and textures that are present too.

To demonstrate this, Gucci’s SS18 campaign was used to show how quickly different meanings are created and commercialised – here, Gucci places their high fashion, tailored aesthetic against a backdrop of quintessentially British signifiers of working class culture, such as the Fish & Chip shop and terraced houses. Tapping into the trend of high/low cultural contrast, Gucci re-enforces its ability to elevate and stand apart, while maintaining a grounding within nuanced heritage. They’re choice of Harry Styles is also particularly relevant as a symbol of this trajectory from ‘ordinary’ to ‘icon’.

After more decoding examples and frameworks, the morning then moved onto how we use semiotics to join the dots between culture and commercial objectives. In other words: the real-world application of semiotics. Roberta and Laura talked through how we use the methodology to help brands in two distinct, but interlinked ways: exploration and execution.

The first route – exploration – allows us delve into the cultural fabric surrounding a category, brand or product to help shape brand futures, identify white spaces, optimise innovation pipelines and future-proof cultural relevancy. The second – execution – is focused on using semiotics to draw meaning from culture’s codes in order to define strategy, shape new brand positions, comms, packaging, products and more besides.

The session concluded on those all-important, key takeouts for ‘How-To’ semiotics, which we’ve wrapped up into a digital guide for working with this exciting methodology – available to download here.

Thanks to all that attended and joined the conversation. Keep an eye out for more culturally-awakening breakfast events soon.  

Hello Singapore

Crowd DNA is super excited to be up-and-running in Singapore. We've a lovely office and we've some exciting clients - and now we're looking to build out our team...

Thus we’re keen to hear from talented, culturally switched-on people in the area. We’re keeping things wide open right now, in terms of level of seniority – and we’re interested in those with qualitative research, strategy and cultural intelligence experience. Potentially also those who think they can bring beneficial transferable skills from futher afield.
 
If you’d like to hear more about our plans for Singapore/APAC, and to have an informal chat with our Singapore managing director, Emma Gage, about potential opportunities, do get in touch.

Catch Crowd DNA’s London managing director Dr Matilda Andersson and senior consultant Roberta Graham discussing how leading edge behaviour can predict what’s next for mainstream consumers...

MRS hosts Methodology In Context on November 22 in London  – a chance for insight professionals to explore new, creative and dynamic methodologies and how best to apply them within research. We’re excited to announce that Crowd DNA’s Matilda Andersson and Roberta Graham will be presenting Leading The Pack: a session focussing on how leading edge behaviour can predict what’s next for mainstream consumers, and the methods and tools we use to do so.

Predicting the future is at the top of any insight and innovation wish list. All too often, however, brands fail to spot what’s coming next by sticking too close to their already existing consumers. Using leading edge participants as predictors of mainstream behaviour is obviously nothing new, but doing so accurately – and in a way that’s relevant for specific categories or brands – remains one of the greatest enigmas within our industry.

With that in mind they’ll ask: what tools and frameworks do we need to turn this art into science? And is observing ‘leading-edgers’ the future of brand health and cultural relevancy?

For those keen to learn more about how we use leading edge behaviour to keep an eye on the future, you can find out more info here.

A new chapter and a new city for Crowd DNA...

Following our launch in New York last summer, we’re now equally excited to be touching down in Singapore. Emma Gage, former managing director of Flamingo in Singapore, is heading up our business here and we’re raring to go.

The Singapore launch is designed to both service Crowd DNA’s existing clients in the region, and develop new business opportunities, with an emphasis on helping decode how people and the world are changing.

Andy Crysell, Crowd DNA group managing director and founder, says: “We’re excited to now be launching in Singapore and cannot think of a better person to lead our business in the APAC region than Emma. She can call on significant experience in our core field of offering authentically culture-fueled strategic recommendation that enables brands to adapt and improve.”

Emma Gage, who’s lived and worked in Singapore and Shanghai for nine years, says: “Crowd’s ‘culture-first’ approach is an obvious fit for the region, combined with an innovative set of approaches and a hugely talented and creative team.  I can’t wait to get started.”

To discuss Crowd DNA in Singapore further, please contact Emma Gage or Andy Crysell