Tegan Morris on what it means to be a project producer at Crowd DNA - and why they’re crucial to making the magic happen...

Project producers are a vital part of the team here at Crowd DNA, and no, we’re not the same thing as a project manager! While there are parallels with a traditional PM, the producer part of our title (sounds fancy, doesn’t it?) reflects the intellectual investment we have in each and every project that we’re a part of; and our genuine interest in the work we do for our clients. Not just the fixers and organisers, we have as much of a role to play as everyone else to make the work first-rate, collaborating with each member of the team – from executives to creatives – to get the job done. More than just managing projects, we help to craft and cast them, so that we can tell meaningful stories through culture.

Getting recruitment right

One of the most important parts of a producer’s role is recruiting for research. But this is very much about moving things on from more conventional definitions of recruitment. You’ll notice that, at Crowd, we work with participants, not respondents. This is to reflect the purposeful collaboration we strive for in all of our work – not just with our clients and internal team, but with the people that help shape the research.

Instead of combing CVs and chasing people with phone calls, we want to really understand what makes each person tick, and exactly why they’d be right for the brief – which often means thinking outside the box for ways to get them involved. The producer is in charge of sourcing participants and experts, using innovative recruitment techniques and nurturing relationships with our partners who help us find the best people. It’s important to remember that choosing well means they’ll bring just as much value to the research as our in-house team, so recruitment is crucial to the project’s ultimate success. Managing and developing this globally on behalf of the wider team is one of the reasons the role is fundamental and exciting. You never know who you could be talking to on any given day – for one project it might be a behavioural scientist or wellness guru, while for another it could be Gen Z food influencers (here’s how we recruit for leading-edge work, for instance)

Keeping all the ducks in a row

We’re known for our planning abilities – you’re likely find us wielding post-its and colour coordinated schedules at every stage of the work. We’re overseeing multiple story narratives (from different projects), characters and set pieces all at once. You’ll find us putting our multitasking into action in these key areas:

Time – Producers construct and keep track of timelines, key dates and deadlines throughout the whole project, making sure the team are delivering on schedule.

Logistics – All the hows, whens and wheres are handled by the producers, problem-solving and adapting to any changes along the way to figure out how best the methodology behind the project can be realised on a practical level. Whether it’s figuring out how to keep children focused for an hour of research, how a team is going to fit in a tiny car for ethnographies or just working around national holidays – it’s the producer’s job to turn ideas into reality.

Budget Producers manage the budget and keep an eye on the costs of individual projects. Staying on top of this is one of the essential parts of the role – it is only the project lead and producers that oversee this side of the project; so being the point of contact for all project expense is a key responsibility.

A beginning, middle and end

One of the best bits about being a project producer is that, along with the project lead, we’re with projects from start to finish. This is a real privilege and means we get to dive into all aspects of the business, making our role incredibly varied. From shaping how client’s objectives will turn into a reality, speaking to people from all walks of life, to seeing final creative outputs taking form, we get to be a part of the story all the way through.

Project Producer Awesome-ness:

Seeing a project from inception to successful conclusion and knowing you helped to shape it

Collaborating with all teams in the business and the variety this brings

Ownership – having real responsibility throughout

Building relationships with the team, clients and partners

Simultaneously solving problems and thinking creatively

Take a look at the exciting roles we’re currently recruiting for at Crowd DNA here, or email us on hello@crowdDNA.com

We're excited to be bringing our How To Speak Woman work to Singapore on March 7...

How To Speak Woman: The Asia Edition

Date: March 7

Time: 8am-11am

Location: The Great Room, 3 Temasek Avenue, Level 17 & 18, Centennial Tower, Singapore

Hosted by the lovely folk at 72andSunny, our How To Speak Woman work touches down in Singapore on March 7, for a special Asia edition.

Presented by Crowd DNA Singapore managing director, Emma Gage, we’ll be exploring how the female experience is at the eye of change in Asia, as women take charge of the conversation and start to redefine the way they look, the way they behave and the things they can be and can achieve.

But in a region where strict definitions of womanhood and femininity are engrained and change has come suddenly, the tensions are clear. So who exactly is the modern woman across the region? What does she want from change? What are the things holding her back? How should brands and business be representing her evolution?

Join us on the day before International Women’s Day for smart thinking (oh yes, and great snacks). If you’d like to attend, please contact HowTo@crowdDNA.com. And feel free to pass this invite on to colleagues.

It's been an exciting (and busy!) start to the year - here's two new roles we're recruiting for...

Senior Consultant, strategic insights team (£35,000-43,000pa)

We’re recruiting for a senior consultant to join our Hoxton Square team. Reporting in to one of our directors, this position is for someone who’s ready to play a key role (generally as project lead or co-lead) on consistently exciting, often global, briefs for clients across categories such as media, alcohol, fashion and finance; and where the emphasis is on immersive methods and getting to powerful strategic outputs. The work leans heavily on bringing a truly cultural perspective into play – naturally, we expect this to be very much your thing.

In more detail, here’s what we’re after:

– We imagine you’ll have around three to five years experience, probably in an insight environment but this could be elsewhere in marketing and media

– Demonstrable track record across areas such as project design and management, conducting mixed methods and drop dead awesome analysis/debriefing

– A tangible enthusiasm for presenting work, running workshops and for reaching bold conclusions that combine creativity and good commercial sense for our clients

– First-rate writing skills (we expect you to be contributing to our blog and producing reports)

– Proof of experience at integrating trends into your work (potentially quant, semiotics and other disciplines also)

– Our work generally involves multiple markets – we looking for someone who relishes the opportunity to travel and develop narratives and strategies that have global relevance

Consultant, strategic insights team (£25,000-32,000pa)

We’re seeking a strategic insights consultant – in particular, we’re looking for someone who has an aptitude for/experience in working with influencers, and across cultural passion points such as music, football and street culture. You’ll get to work on amazing projects for some of the most exciting brands in the world, reporting in to senior leads and collaborating as part of the wider team on projects at the intersection of insight, strategy and culture. A specific area of focus will be working on the development of our global network of experts, creatives and cultural movers.

In more detail, here’s what we’re after:

– We imagine you’ll have around 18 months to four years experience, potentially in an insight environment but this could be elsewhere in marketing and media

– You’ll come well armed with useful cultural contacts and will be keen to build out this network further

– You’ll have a good understanding of new trends in areas such as how brands are seeking to connect with music, football and street culture

– All these great ideas and insights you have in your head, you’ll be comfortable presenting them out loud to others, helping clients to understand the relevance of embedding their brands in culture

– You’ll be a thinker, for sure, but we also want a doer – someone with the drive and initiative to problem solve

– All of this exciting stuff doesn’t let you off the hook in terms of organisational skills – you’ll be able to show good evidence of how you keep work on track


The roles come with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc) and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Rise: The Leading Edge

Our Rise breakfast series is back for 2019. First up: how we use leading edge behaviour to predict what’s next for our clients and for mainstream consumers…

Date: February 28

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU

Staying ahead of upcoming trends is vital for brands. But if you keep doing the same insight work, digging deeper into the same audiences, in the same geographies, probably in the same way as your competitors, you’ll inevitably get to the same outputs. Ideas become incremental and generic. You keep the spaces that your brand operates in small, safe and contained.

In this session, Dr Matilda Andersson, our London managing director, and senior consultant Roberta Graham explain how we get beyond those small spaces by using leading edge behaviour to predict what’s next for our clients – and, crucially, how we apply the learnings to strategies that target more mainstream consumers.

We’ll bust the common misunderstandings associated with working with leading edgers – like, why use an unrepresentative sample? Isn’t it just cool hunting? Isn’t this only relevant to niche brands?  – before moving on to the exciting ways that we collaborate with these audiences.

We’ll share ideas on how to use hashtag analysis and cast cultural gatekeepers; how to shift from working with ‘respondents’ to ‘collaborators’; how leading edge typologies are by no means limited to those of the ‘cool kid’ variety; how, through analysis of our conversations with early adopters, experts and influencers, we reach truly fresh perspectives on engaging everyday consumers.   

If you’d like to join us for leading edge conversation and croissants, please fill out this form or contact rise@crowdDNA.com. And feel free to pass this invite on to colleagues (leading edge or otherwise).

With a focus on culture and influencers, a great new opportunity to join our London team...

Strategic Insights Consultant – (£25,000-32,000pa)

We’re seeking a strategic insights consultant to join our dynamic team in Hoxton Square, London. In particular, we’re looking for someone who has an aptitude for/experience in working with influencers, and across cultural passion points such as music, football and street culture. You’ll get to work on amazing projects for some of the most exciting brands in the world, reporting in to senior leads and collaborating as part of the wider team on projects at the intersection of insight, strategy and culture. A specific area of focus will be working on the development of our global network of experts, creatives and cultural movers.

In more detail, here’s what we’re after

– We imagine you’ll have around 18 months to four years experience, potentially in an insight environment but this could be elsewhere in marketing and media

– You’ll come well armed with useful cultural contacts and will be keen to build out this network further

– You’ll have a good understanding of new trends in areas such as how brands are seeking to connect with music, football and street culture

– All these great ideas and insights you have in your head, you’ll be comfortable presenting them out loud to others, helping clients to understand the relevance of embedding their brands in culture

– You’ll be a thinker, for sure, but we also want a doer – someone with the drive and initiative to problem solve

– All of this exciting stuff doesn’t let you off the hook in terms of organisational skills – you’ll be able to show good evidence of how you keep work on track


The role comes with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc) and the opportunity to progress in an exciting and progressive business. To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

Internship Opportunity

We're looking for someone to come on board in our London office, to get stuck in and learn plenty about cultural insight and strategy work...

We’ve an internship opportunity in our London office, offering the chance to gain fast-track experience in an exciting environment, working with amazing clients and on first-rate projects at the intersection of brands and culture. We’re seeking a pro-active, creatively minded problem-solver who’s always keen to take on new challenges.

Plenty of our interns make the transition to permanent roles at Crowd DNA; others use it as a way to gain credible experience, and to gain a better sense of what their personal ambitions are. Either way, it proves an illuminating opportunity.

Check this blog post for more of a flavour of what interning at Crowd DNA is all about (hint: it doesn’t involve making tea and office tidying).

To apply, please contact Berny McManus.

New Roles For 2019

We're seeking two new hires to come join us in our lovely Hoxton Square office in London...

Associate Director – strategic insights (circa £52,000-£57,000)

We’re seeking a skilled and strategically-minded insight specialist to add to our AD talent, designing and leading projects with a particular focus on FMCG and retail. You’ll need to show proof of experience at all points from proposal writing, to managing the complexities of global work and providing impactful outputs that drive change. Reporting in to one of our strategic insights directors, you will have line management responsibilities and the license to develop new ideas and lead some of our most exciting commissions.

Project Producer – project management skills (£23,000-£32,000)

Joining our crack team of project producers, demonstrable project management skills are vital here, as you’ll play a pivotal role in designing and running commissions, with touchpoints including liaising with clients, suppliers and, of course, Crowd DNA’s in-house team. You don’t necessarily need experience in insight and strategy environments – more a track record in ensuring projects run smoothly; managing timelines, sourcing costs, allocating resource etc. Any form of recruitment (experts, artists, influencers) or casting experience is a plus.


Both roles come with great benefits (betterment scheme, training, sabbatical, company lunches and days out, flexi hours etc); the chance to work on some of the most stimulating and culturally-driven projects out there; and the opportunity to progress in an exciting and progressive business. To find out more info about a particular role, or to apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

A senior role at Crowd DNA London. Amazing projects for incredible clients guaranteed...

It’s been a year of major growth at Crowd DNA and we’re seeking a senior hire to join our London team in lovely Hoxton Square. This is a key role – you’ll be one of three strategic insight directors reporting in to our managing director, with a brief as follows:

– To run one of our three workstreams at Crowd DNA, generating business, designing/directing projects, and building category excellence

– In doing so, to come armed with the confidence and gravitas to gain the absolute trust of our clients, and to meet their expectations on exciting but often intellectually challenging project

– Line managing an associate director and, more broadly, having the 360˚ view required to oversee our skilled and highly motivated  team of researchers, strategists, semiotics, writers and videographers on the projects in your workstream (rather than get lost, heads-down, in your own workload)

– A strong ability to fuse cultural insight to sound strategic thinking; also to take the global view, with our briefs frequently covering multiple markets

– Similarly, to regularly fuse cultural insight with the type of content outputs that have always been core to Crowd DNA (film, digital, print, events etc)

– To contribute as a senior voice in the business, adding to thought leadership and, as part of the directorial team, to developing our perspective and position

About you: we envisage you’ll come equipped with strong experience in qual insight and/or strategy work – most likely agency-side – and will be able to point to projects you’ve been involved with that get us truly excited, demonstrating how you’ll add to the brilliance of Crowd DNA. Titles vary from agency to agency, but we expect someone joining us who’s currently at associate director level, or perhaps looking to transition from a comparable director role.

This is a fantastic opportunity to join, in a senior capacity, an agency that gets to work on a huge number of incredibly thought-provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we continue to push the boundaries of what we’re about as a business.

The role comes with a competitive salary and benefits. To apply, please get in touch with Crowd DNA’s London managing director Dr Matilda Andersson, attaching a CV and covering letter.