We're looking for a consultant-level addition to our team, working on business development, client management, pitches and project design...

The focus in our commercial team includes external communication of the agency, business development, responding to briefs and understanding client needs, project design, briefing in new commissions to the project teams and having a strategic overview on live work. To help us with our growth, we’re seeking a consultant-level hire with a passion for working at the intersection of brands and culture.

What we’re looking for in more detail:

– There’s some flexibility over the seniority of the role (with pay and expectations to match), but this is most likely for someone with between 18 months and four years of agency experience

– We say ‘agency experience’, as while you might be working in the insight field, there’s scope for hiring someone with a background in a different type of agency (creative, strategy, media etc)

– We want someone who demonstrates an interest in insight, strategy work and trends, but who also comes equipped with a particularly commercial brain; if you can show previous experience in something business development-related, that’s a plus

– Evidence of/enthusiasm for helping solve brand challenges and interpret business objectives

– You’ll need to be seriously pro-active, super-quick at taking on new challenges and not short on confidence (we’ll want to get you speaking with clients ASAP; you’ll be expected to collaborate with director-level staff)

– First rate communication skills (both verbal and how you get ideas down on paper and in presentations) is absolutely key

The role comes with a salary of £32,000-£38,000, clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, get in touch with Dr Matilda Andersson, providing a covering letter and CV in the first instance.

Join Our Culture Club

We love the work we do and we're pretty lucky to get to do it. If cultural insights and strategy interests you too, applying for an internship at Crowd DNA London is a great way to get started. Culture Club kicks off again now...

Internships have always been good at Crowd DNA, but they just got better. Culture Club is a carefully designed four month programme that brings more rigour and quality to what we can offer those seeking experience in insight and strategy work.

This time, we’re particularly seeking candidates to join our Crowd Numbers quantitative team, working with surveys, data and analytics – alongside all of cultural analysis and story-shaping techniques that are so core to the Crowd DNA approach.

Shaped from observations, conversations and an ambition to truly meet with contemporary needs, Culture Club comes in four stages:

Culture Relevance: immersion in Crowd DNA’s training modules on what we mean by culture, how it manifests and why it matters to brands

How We Work With Culture: exploring the methods and frameworks that we use at Crowd DNA to get close to culture and then to derive strategic meaning from it

Practical Application: theory’s all good, but you learn so much from getting involved; at Culture Club you’ll get to work (in a meaningful fashion) on a number of projects, and at various point along the timeline

Culture Wrap: we don’t just wave you away with a thank you card. Concluding the programme, there’s a coaching session with a senior member of the Crowd DNA team, including recommendations on next steps, what to learn more about etc. We want you to leave us primed and excited for what’s next.

In fact, we don’t necessarily want you to leave us. We offer permanent roles to circa 25% of those who come on board for an internship at Crowd DNA. And even when we’re not able to offer this, the vast majority of those who spend time with us end up some place very exciting, in fields such as insight, advertising, media and beyond.

No intern is left just making coffee at Crowd DNA. We encourage cultural curiosity and the opportunity to experience myriad aspects of our work. Importantly, we also hope to imprint on those who join us the importance of adaptability (one of our values is Everything Is Changing, after all) in the future workplace.

Our internships pay London Living Wage and we’re committed to offering an inclusive and exciting place to work.

How To Apply…

We’re not asking for CVs and we absolutely do not require you to come to Culture Club armed with a degree (though they’re of course good, too!), nor to be the loudest person in the room. But we do expect to see evidence that, in your own way, you have an active interest in culture and brands, and where they intersect (we can teach you the insight and strategy bits). Given this internship is in our Crowd Numbers team, demonstrating an aptitude for data (whether through formal education or otherwise) will be advantageous, too.

For starters, please complete this form and we’ll pick up on the conversation from there.


Here’s some feedback from some of our former Culture Club recruits

“On my first day of Culture Club, I was out on the streets interviewing young athletes. It’s a real crash course in the world of insight and strategy, and Crowd is the sort of place where you can put your hand up for anything and get involved. As someone who had a real interest in culture, but no idea of what sort of career that could give me, Culture Club was a great launchpad – and I’m still here 14 months later!”

“I discovered Crowd when I was studying for my masters. I wanted a career change after working in education management and I thought that insight would be ideal for me. I like meeting new people, exploring ideas and being creative. But to get into a new industry, I knew I would need experience (both for my CV and for myself), so I thought an internship was a good way to go. On my first day at the Hoxton Square office, everyone was friendly, open and super smart. I got stuck in and started working with some huge brands from the get-go. In my first month, I worked on an online community, conducted interviews and even went on fieldwork. I was completely trusted, and that’s what I liked about the internship: I wasn’t treated like an intern at all. I was part of the team. Now that I’m a consultant, I take a lead role on projects for major clients, receive regular training and feel supported in all areas of my progression. Interning at Crowd was a great choice for me at a crucial turning point in my career.”

“I wasn’t made to feel like an intern at all during my internship at Crowd, I felt a lot of trust from the other team members and got stuck into lots of different tasks from day one. Everyone is really nice and supportive and there’s a great team spirit.”

“Interning at Crowd was a really fun and rewarding experience. Over the course of the internship, I was able to try out loads of different skills, from vox pops to qualitative and quantitative analysis. I gained hands-on experience of the different research methods and how they inform cultural strategy. After my internship, I moved into the Crowd Numbers team as an executive.”

We're looking to add to our video and design capabilities, bringing on a creative who's also interested in learning more about insight work...

With Crowd DNA growing fast in APAC – winning amazing projects for fantastic brands – we are looking to add to our team. Specifically, we have identified the need to bring more videographer capabilities in-house, with film work often playing a pivotal role in how we help our clients to relate to trends and empathise with people and culture – in all of its glorious messiness. Ideally, candidates will also be able to bring design skills with them.

So while this role does require those all-important filming, editing, and, ideally, design skills, it’s also at the intersection of insight and strategy work. We therefore are searching for someone who’s passionate about learning more about solving brand challenges through research as well; and collaborating with others in our team.

Here’s what we’re looking for in more detail:

– 1-3 years of work experience

– Good film and photography skills, including shooting video using Canon film kit and filming interview/documentary-style content

– Equally hot editing skills, with a mastery of the Adobe Creative Suite (especially Premiere Pro; bonus points for After Effects knowledge)

– Some experience in design – specifically editorial/report formats, and using InDesign

– An aptitude for project management, and an ability to manage the delivery of work in an efficient and effective manner

– Keen to bring ideas to the table – including testing and developing new formats for socialising trends and insights across businesses, and for Crowd DNA’s own thought leadership material in APAC

– Enthusiasm for working alongside a team of researchers, strategists, semioticians and data experts

–  Editorial and copywriting skills a bonus!

– Similarly, to be able to demonstrate an enthusiasm for cultural insight and strategy work will be a plus

We’re open to candidates searching for a permanent role or interested in a shorter term contract (six months or a year). Ideally Sydney-based but open to other locations (within a similar timezone!). 

The role comes with a competitive salary. Benefits include: 10am-6pm hours (also flexi time); flexible WFH/WFO policy; paid sabbatical after five years; 30 days ‘work from anywhere’; company awards, days out, betterment scheme; training sessions and guest speakers; health scheme and generous gender neutral parental leave policy.

If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, please get in touch with Elyse Pigram, providing a covering letter and CV/portfolio in the first instance.

We’re seeking a head of people to join our amazing (and growing!) team. Read on for more details...

Based in London, but working across our offices, this role will collaborate with our senior management in finding the best people to join us; across our specialisms and pinpointing those with a clear passion for working at the intersection of brands and culture. This will role will also manage the employee journey, helping us to maximise the sense of reward and satisfaction our team get from working at Crowd DNA. This is an exciting addition to the Crowd DNA team as we look to meet our ambitious plans for 2022 and beyond.

Here’s what we’re looking for in more detail:

– 5 + years experience in recruitment or human resources 

– An aptitude for finding talent who match Crowd DNA’s values and who truly understand what drives the type of work we do 

– Building and maintaining an employer brand that attracts the very best talent and means they stay to develop their careers  

– Managing and developing a first rate benefits package, monitoring its effectiveness and making improvements 

– Designing and managing onboarding processes through to staff reviews, compensation structure and promotions 

– Knowledge of HR and employment law 

– Experience of HR across different markets a plus 

– Ensuring diversity and inclusion is at the heart of our talent acquisition/retention strategy and deploying approaches to drive this 

– Using creative approaches to finding great talent, and looking beyond standard metrics of who to hire and where to find them 

– Solutions-oriented and comfortable dealing with changing priorities 

– Experience in an agency/consultancy environment, and enthusiastic to learn about how work – and thus the talent we need


The role comes with a competitive salary of £57,000-65,000. We’re open to those wanting to work a full week or reduced hours. Benefits include: 10am-6pm hours (also flexi time); flexible WFH/WFO policy; paid sabbatical after five years; 30 days ‘work from anywhere’; company awards, days out, betterment scheme; training sessions and guest speakers; cycle to work scheme; Westfield Health benefits; pension scheme and generous gender neutral parental leave policy.

If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, please get in touch with Dr Matilda Andersson, providing a covering letter and CV in the first instance.

Every Wednesday morning we turn off our emails, set an out of office message and create three to four hours where we can focus on deep work. Here’s why...

If you’ve landed on this, the chances are you’ve received one of our out of office messages that let you know we dedicate every Wednesday morning to what we call Deep Work Wednesday. Not the most original name, but it does the job. So, in the spirit of deep work, we thought it best to quickly explain our thinking, so that you can get back to some deep work of your own.

Why deep work?

It was hard enough to maintain focus prior to Covid-19 upending the way we live and work. Now, video calls get booked up against each other with barely a bathroom break in between. Our calendars fill up before we know it. We’re sure you can relate to the feeling of coming to the end of a working day and wondering what you truly achieved. Our hope is that, by carving out these hours once a week, it will allow us the time to switch off, think and really sink our teeth into the complex problems that our clients come to us to help solve.

Where can I learn more about deep work?

We love this TED Talk by Mihály Csíkszentmihályi called Flow, The Secret To Happiness. Cal Newport’s book, Deep Work, is a great resource too. If you’d like to learn more about Zoom fatigue, we suggest this article summarising a piece of research by the Stanford Virtual Human Interaction Lab highlighting why it can be so tiring to be in video calls all day.

When will you get back to me?

We come back online at 1pm every Wednesday and we’ll get back to you as soon as we can. Promise!

We're seeking a consultant or senior consultant to join our Crowd Numbers quantitative team...

Cultural insights and strategy consultancy Crowd DNA is seeking a skilled strategic insights expert to join Crowd Numbers, our quantitative and data offer, at consultant or senior consultant level.

The role will give you the opportunity to work on fabulously diverse and exciting projects for some of the biggest names around. The briefs we get are amazing – truly at the intersection of culture and brands. We want someone who can bring both provocative thinking and total diligence to this type of work, and who can call on circa two plus years relevant experience at consultant level or four plus years at senior consultant level.

Here, in more detail, is what we’re looking for (with expectations adjusted based on level applying at):

– You need to have the confidence and necessary experience to play a major role on or take the controls of large and sometimes complex projects; to be an informed, energised and trusted advisor to our clients

– While experience across different categories is important, there’s bonus points if you can show strong understanding of the media/tech sector

– We’re looking for solid evidence of experience in taking projects from start to finish autonomously, ideally including the use of techniques such as segmentation approaches, max diffs and conjoint

– You should have an awareness of the role of quantitative research within the wider agency offering, including experience and opinion on how to integrate your work with qual, social listening, trends and alternative data sources

– Demonstrating experience of working on multi-market projects is important; as is the ability to work within a team. Being confident in presenting your ideas is a must

– We are looking for someone who can produce high-quality proposals and project designs, bringing their own ideas and creativity to each brief

– And someone who can bring a real sense of craft to their work – from the outputs they produce to the strategic recommendations they devise, articulating fresh ideas that have cultural-commercial relevance and that cut through research cliche

– We want someone who’s enthusiastic about working alongside strategists, writers, film-makers and designers; also for collaborating with equal enthusiasm with those in our Leeds, London and overseas teams

We are open to this role being located in our London or Leeds offices. It comes with a salary of £30,000-£36,000 (consultant)/£37,000-£47,000 (senior consultant), clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, get in touch with Crowd Numbers director, David Power, providing a covering letter and CV in the first instance.

Help shape the next stage of Crowd DNA's growth with this exciting opportunity to join our London team as one of our strategic insights directors ...

We’re seeking someone skilled and passionate about cultural insight and strategy work to join our team as a director. You’ll get to lead consistently exciting, global briefs for clients across categories such as media, alcohol, fashion and finance; where the emphasis is on immersive methods and getting to powerful outputs; and where the challenges set to us are never short of fascinating and future-facing.

You will get to play a key role in how we grow the business – both in London and globally – and in developing our fantastic team. Here’s what we’re looking for:

– We imagine you’ll have six+ years of experience in an insight environment – we are open to candidates currently in director roles, or those seeking to take the step up from associate director (or similar)

– Someone with the confidence to run one of our two strategic insights workstreams at Crowd DNA – generating business, designing/directing projects, and building category excellence

– Equipped to gain the absolute trust of our amazing clients, and to meet their expectations on exciting but often intellectually challenging projects

– Line managing a highly motivated team of researchers and strategists on the projects in your workstream – as well as more broadly, having the 360˚ view required to oversee work that often combines qualitative and quantitative methods, semiotics, trends, design and videography

– A strong ability to fuse cultural insight to sound strategic thinking; also to take the global view, with our briefs frequently covering multiple markets

– Similarly, to fuse cultural insight with the type of content outputs that have always been core to Crowd DNA (film, digital, print, events etc)

– And to contribute as a senior voice in the business, adding to thought leadership and, as part of the directorial team, to developing our perspective and position.


The role comes with a competitive salary (£62,000-70,000), clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, please get in touch with Laura Warby, providing a covering letter and CV in the first instance.

Next level organised? Born to keep even the trickiest of things firmly on the rails? We want you...

Project Producer – project management skills 

We’re growing our crack squad of project producers in our London office. Here’s what we’re seeking:

Demonstrable project management skills are vital here, as you’ll play a pivotal role in designing and running projects, with touchpoints including liaising with clients, suppliers and, of course, Crowd DNA’s in-house team.

You don’t necessarily need experience in insight and strategy environments – more a track record in ensuring projects run smoothly; managing timelines, sourcing costs, allocating resource etc. Any form of recruitment (experts, artists, influencers) or casting experience is a plus.

The role comes with a competitive salary (£28,000-36,000), clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.