We're looking for a culturally switched on qual and trends-focused executive to join our New York team...

As a member of our newest office, based at Cooper Square in New York’s East Village, you’ll get to work on exciting and challenging projects for brands such as Spotify, Axe, IKEA, MTV and NFL. You’ll be an important part of a super smart, highly creative global team, keen to forge new ways of working in the insight and innovation field.

The role will suit a self-starter, someone with an enthusiasm for mapping and understanding trends, a curiosity to learn more about people across the US and the world beyond, and an awareness of how to ensure commercial relevancy in their work.

What we’re looking for:

- Experience in insight, strategy or similar (at a minimum, in a work placement capacity; certainly to a greater capacity if applying at consultant level)

- Enthusiasm for presenting work, the confidence to contribute to workshops; and for reaching bold conclusions that combine creativity and good commercial sense

- First rate writing skills and a strong editorial style (we expect you to be contributing to our blog, producing reports and writing for trade media)

- An aptitude for project management

- Spanish language, a huge plus

We can promise a competitive salary (there’s scope here to bring someone on at either exec or, with more experience, consultant level) and the opportunity to travel, working on future-facing projects that will allow you to learn loads, collaborate with an extremely gifted team and gain good opportunities to advance in this fast-growing business.

To discuss further, please contact Andy Crysell with a CV and an example of your writing.

We're winning great work and growing fast. Here's some nice opportunities to join just about the smartest and most creative insight and innovation team you'll ever find...

INSIGHT & INNOVATION DIRECTOR (LONDON)

Reporting to our head of insight and innovation, and also working closely alongside our core management team, this is a newly established senior role at Crowd DNA for an experienced insight and innovation expert who can point to a great track record with high calibre clients.

We’re seeking someone who’s looking to take on significant management responsibilities, operating alongside our head of insight and innovation to ensure our project teams deliver first rate work. You won’t be stepping away from fieldwork completely, but the demands of this role do require a candidate who’s willing to concentrate more on providing directorial level input across a broad spectrum of our work rather than zoning in on just one project. You will line manage and won’t be afraid to demand more of our team (they’re a great team who want to be challenged – they really won’t mind!). Your role will also involve significant collaboration with our business and strategy team, sometimes taking the lead on writing proposals and on project design.

Here’s what we’re looking for -

- Titles vary from agency to agency but we envisage someone joining us who’s currently at associate director level; we’re open to client-side candidates too of a similar degree of seniority

- A strong insight industry background, with the ability to be able to point to work on a range of demanding and future-facing multi-market projects (ideally incorporating qual and quant; and at all points from general project management to methods best practice, razor sharp thinking in the analysis phase and keeping a tight control on budgets)

- A demonstrable record in line and/or team management, including handling resource issues

- Experience of, and an aptitude for, take business development responsibilities, including writing proposals, project design and costing

- We want someone who’s confident and comes armed with strong points of view; but – crucially – someone who absolutely values the opinions and expertise of others as well

- You’ll use this confidence to gain the respect of the internal team; also of clients (including in workshops environments)

- If you can point to particular experience in areas such as product innovation, brand strategy projects and working with major FMCG conglomerates (or similar), that’s good

- You might not have covered off every research method under the sun, but you’ll have ticked off plenty and will be highly receptive to bringing new methods into play

- Experience of socialising insight through films, print, events and other means (all important factors at Crowd DNA) will be helpful

This is a fantastic opportunity to join, in a senior capacity, an agency that gets to work on a huge number of incredibly thought provoking and culturally-oriented projects for amazing brands; and to be a key contributor to how we continue to push the boundaries of what we’re about as a business. To apply, please get in touch with Crowd DNA’s head of insight and innovation, Dr Matilda Andersson, attaching a CV and covering letter.


EXEC/CONSULTANT (NEW YORK)

As a member of our newest office, based at Cooper Square in the East Village, you’ll get to work on exciting and challenging projects for brands such as Spotify, Axe, IKEA, MTV and NFL. You’ll be an important part of a super smart, highly creative global team, keen to forge new ways of working in the insight and innovation field.

The role will suit a self-starter, someone with an enthusiasm for mapping and understanding trends, a curiosity to learn more about people across the US and the world beyond, and an awareness of how to ensure commercial relevancy in their work.

What we’re looking for:

- Experience in insight, strategy or similar (at a minimum, in a work placement capacity)

- First rate writing skills and a strong editorial style (we expect you to be contributing to our blog, producing reports and writing for trade media)

- An aptitude for project management

- Enthusiasm for presenting work, the confidence to contribute to workshops; and for reaching bold conclusions that combine creativity and good commercial sense

- Spanish language, a huge plus

We can promise a competitive salary (there’s scope here to bring someone on at either exec or, with more experience, consultant level) and the opportunity to travel, working on future-facing projects that will allow you to learn loads, collaborate with an extremely gifted team and gain good opportunities to advance in this fast-growing business.


CONSULTANT/EXEC (BUSINESS & STRATEGY – LONDON)

We’re looking for a consultant or exec level recruit to join our business and strategy team at Crowd DNA London. The focus in this team is on external communication of the agency, business development, responding to briefs, project design, developing future strategy alongside our directors, briefing in new commissions to the project teams and having a strategic overview on live work.

As a consultant/exec in the business and strategy team, we envisage your initial focus to be working on smaller pitches, playing a contributory role on larger pitches, developing relations with new clients and providing general support for the wider business and strategy team.
 
What we’re looking for:
 
- You might come to the role with experience working in insight or planning (one year to two years), and with some exposure to proposal writing and fieldwork. Alternatively, this is potentially an entry level position but if you can point to previous experience (internships and similar) in comparable working environments (insight, creative, strategy agencies etc) this will put you in good stead. 
 
- We want someone who demonstrates an interest in insight, strategy work and trends, but who also comes equipped with a particularly commercial brain; if you can show any previous experience in something business development-related, that’s a plus
 
- You’ll need to be seriously pro-active, super-quick at taking on new challenges and not short on confidence (we’ll want to get you speaking with clients ASAP; you’ll be expected to collaborate with director level staff)
 
- First rate communication skills (both verbal and how you get ideas down on paper/in presentations) is absolutely key
 
We can offer a competitive salary/benefits for the role (and commensurate to if you join as an executive or consultant). As importantly, we’re firmly convinced there’s few other openings out there that will give you exposure to such an amazing array of clients and fascinating people/culture-oriented business challenges. 

CONSULTANT/EXEC (QUANT & ANALYTICS – LONDON)

This is a role for an enthusiastic and confident individual who’s looking to step up from exec level to join us as a consultant (think senior research exec). The successful candidate will be responsible for drafting questionnaires, project managing quantitative fieldwork, collaborating with our clients and analysing data to draw out compelling findings. You’ll be supported by senior team members to develop your research skills, as you assist on a range of key accounts across categories such as media, tech, retail, alcohol and entertainment. The ideal candidate is likely to exhibit the following:

- Relevant experience in an agency environment

- A tangible enthusiasm for working with data and for doing so in new and novel ways

- An inquisitive and analytical mind, but also the creativity to think about new and compelling ways to present work and tell stories

- Highly organised, with excellent attention to detail and the ability to work under pressure

- Someone who’s positive, keen to develop, and who can operate with equal ease as part of a team or working autonomously

- Having either experience with, or an enthusiasm to learn about, qual methods and how to blend them with quant work a big plus point


All roles come with competitive salaries and benefits package, plus clear paths to promotion. It’s an entrepreneurial and energised environment, fast paced and collaborative. If you fancy working in a place where setting the agenda for the future of insight and innovation is coded into the culture, please get in touch with Crowd DNA managing director Andy Crysell, attaching a CV and covering letter.

 

Our last Rise breakfast session before the summer break was about consumer journeys. Crowd's Tom Morgan and Essi Mikkola discussed three things that often get overlooked when researching the path to purchase...

So, what exactly is a consumer journey? It’s much more than a specific purchase moment or service experience: at Crowd, consumer journeys conceptualise the experience of being a customer over a length of time, from first hearing or thinking of a brand or product, right through to making a purchase and considering buying it again. This insight can also be used to cause the most (positive!) disruption, whether it’s via innovation, communications or offers and promotions.

At our event, Essi and Tom used buying lunch as an example of a journey. Culture inevitably plays a huge part in decision-making across a consumer journey as it progresses from consideration to evaluation, purchase to post-purchase. For example, not only are current trends important when buying lunch (like the rise in probiotic eating or the proliferation of street food markets in the UK), there are also broader socio-cultural factors, such as customs and rituals that contribute to what actually makes a meal ‘lunch’ within any specific market.

Additionally we use behavioural science to help us to understand consumer journeys. Going back to our lunch example, a survey by Covent Garden Soup found that one in six people eat the same lunch every day and have done for the last two years. When analysing consumer journeys, we need to bear in mind that status quo bias comes into play as consumers often resort to purchasing the same thing. Other behavioural factors that help us understand decision-making are: priming (subconscious influences on our behaviour caused by different cues, such as words, sounds, smells and images) and heuristics (mental shortcuts used to make decision-making less cognitively difficult).

Finally, Essi discussed the power of visualising the journey, which allows us to reveal the pain points and opportunities along the purchase experience. Applying behavioural and cultural theory on top of this provides brands with specific touch-points where they can connect with consumers.

Essi and Tom left us with three reasons why consumer journeys are so important. Mapping journeys prioritises insight to ensure the greatest traction. A journey model creates actionable findings that can be used across the business. Finally, they break down siloes by encouraging holistic connections beyond marketing and product/service design, therefore inspiring cross-category change.

If you’d like to read more about consumer journeys, please contact hello@crowddna.com and we’ll send you a lovely pdf on the subject.

We're looking to bring on board a consultant level, quant-focussed researcher to join our London team...

This is a role for an enthusiastic and confident individual who’s looking to step up from exec level to join us as a consultant (think senior research exec). The successful candidate will be responsible for drafting questionnaires, project managing quantitative fieldwork, collaborating with our clients and analysing data to draw out compelling findings. You’ll be supported by senior team members to develop your research skills, as you assist on a range of key accounts across categories such as media, tech, retail, alcohol and entertainment. The ideal candidate is likely to exhibit the following:

- Relevant experience in an agency environment

- A tangible enthusiasm for working with data and for doing so in new and novel ways

- An inquisitive and analytical mind, but also the creativity to think about new and compelling ways to present work and tell stories

- Highly organised, with excellent attention to detail and the ability to work under pressure

- Someone who’s positive, keen to develop, and who can operate with equal ease as part of a team or working autonomously

- Having either experience with, or an enthusiasm to learn about, qual methods and how to blend them with quant work a big plus point

The role comes with a competitive salary and benefits package, plus a clear path to promotion. It’s an entrepreneurial and energised environment, fast-paced and collaborative. If you fancy working in a place where setting the agenda for the future of insight and innovation is coded into the culture, please get in touch with Crowd DNA managing director Andy Crysell, attaching a CV and covering letter.

Rise: Consumer Paths

At our next Rise breakfast session in London, Crowd DNA’s products and services expert Tom Morgan will explore three things that often get overlooked by brands when they consider the consumer purchase journey...

Date: June 22

Time: 8.15am-9am

Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London N1 6NU

To understand how consumers make decisions on the path to purchase, brands need help to decipher a complex journey. In this session, we’re focusing on three things that often get overlooked: cultural shifts, behavioural factors and the power of visualising results.

Tom will help you to understand consumer decision-making processes better, learning how to influence them and ultimately to unlock actionable findings for your brand.

If you’d like to join us for coffee, croissants and an insightful journey along the consumer path, please contact Jason Wolfe. And feel free to bring colleagues along for the ride.

Watch the trailer below:

Prototyping is a useful tool for brand innovation. This is what happened when graduate students joined the Crowd DNA team for a hands-on workshop...

Prototyping was the subject of this morning’s team training session at Crowd DNA and we invited some students from the MA Innovation Management course at UAL Central Saint Martins to join in the fun.

We use prototyping in two ways at Crowd DNA: for design thinking and as a research method, but we were also interested to find out how our guests bring prototyping into their work. Jose N, for instance is interested in bringing art thinking to business, which he feels opens up more creative ways to innovate than design thinking. Inga has worked with AI while Nina and Jose C (who built a prototype of an Amazonian community) are interested in design for social impact.

Leading the session was senior consultant Ken Wallraven, who explained that prototyping is a way of “thinking and expressing with the hands”. With that in mind we were split into groups and challenged to reinvent ‘breakfast on the go’. A noisy ideation and building session followed a discussion of needs, where ‘wearables’ were made from colourful string, vending machines were fashioned out of stationery and balloons were turned into drones.

While presenting our prototypes the discussion covered breakfast shaming (the perils of eating messy and smelly food on public transport), how we can learn from other categories and – if we want to think differently – why app ideas should be banned (at least in this session).

Interestingly, the prototype doesn’t always have to be a viable product. Provotypes are designed not to work but to provoke discussion, while pretotypes (derived from pretending) involve channelling your inner actor (something that certain members of the team did this morning) to mock or act out a function of a product or service.

Finally we looked at how prototyping could be useful for specific brands. If you’d like to find out more, please get in touch with our Products and Services expert, Tom Morgan.

Roll up, roll up - we're recruiting for two exciting roles in our London office...

We’re looking for two senior hires to join our wonderful team in Hoxton Square, working on fabulously diverse and exciting briefs for some of the biggest brands around.


ASSOCIATE DIRECTOR 

We’re looking to recruit an associate director to join Crowd DNA’s London office. Strong quant skills are a must for this role, but if you can blend those with qual experience and know-how, better still! Reporting in to our head of insight and innovation, your role will include managing and mentoring the wider team, and making sure we deliver high quality work that adheres to our company principles of better thinking, being agile and ensuring impact. Here’s what we’re looking for:

- You need to have the confidence and necessary experience to take the controls of large and sometimes complex projects

- And you’ll do so in a way that means you get the best out of the wider project team, ensuring we are collectively diligent and creative in equal measure

- Demonstrating experience of working on multi-market projects will be beneficial

- We don’t necessarily expect you to have ticked off every one of the research methods we deploy at Crowd, but a broad swathe of experience in quant techniques (plus an appetite for innovation) is expected

- If you also bring qual skills to the table, that’s even better

- An interest in trends and the type of brands and challenges that Crowd DNA gets involved with (look around this website if you need more of an idea) is important, as is evidence of how you’ve met business challenges in the past

- Showing you can be creative with research and have the confidence to engage clients through exciting debrief approaches is a big plus point

- Moreover, we anticipate this role going to someone who fully appreciates – and indeed relishes the fact – that the world of ‘market research’ (we don’t much like that term…) is fast changing, and that factors such as strategic thinking, stakeholder engagement, storytelling and innovation are key to the future of this industry


ONLINE COMMUNITIES DIRECTOR/ASSOCIATE DIRECTOR

Crowd DNA has an excellent track record in online communities, for projects both short term and long running, and across a range of categories (media, tech, fashion retail, alcohol, entertainment). We’re recruiting for a director/associate director who can drive this part of the business forwards, building client relations, facilitating innovations, and furthering best practice among our project teams.

You will sit in our business and strategy team, working closely with Crowd DNA’s managing director and taking a lead on winning business in the online communities field and communicating our approaches to the industry. You will also work closely with our head of insight and innovation on the perfect delivery of live projects, ensuring work is executed to amazing standards. What we’re after:

- Detailed experience of online community-based research; from how to communicate their value to clients, how to set them up, how to keep them in good shape and how to illicit first rate insights; including understanding the differing demands of short term versus long term communities, smaller sample versus larger sample ones, operating across markets/languages and how best to engage clients in the work

- Knowledge of different community platforms, an aptitude for building supplier relations and assessing strengths and weaknesses of different offerings

- If you can point to experience of using communities for innovation/development oriented projects, that’s definitely a good thing

- A strong grasp of the wider repertoire of online research methods/platforms, beyond communities, is a good thing, too

- The necessary energy and dexterity to work at a senior level in a range of areas – directorial input across live projects, upskilling the wider Crowd team, devising new innovations, leading pitches and sharing our expertise with clients/prospective clients

- Even if you haven’t been directly involved in business development to date, a tangible enthusiasm for it is important

- We’ll want you to be well aligned with Crowd DNA’s own values also – attuned to cultural trends, to presenting findings in powerful, immersive fashions and receptive to new ideas and fresh thinking

Our preference is to recruit at director level for this position – though if someone with slightly less experience, but who’s a good fit nonetheless comes along, we may switch to offering an associate director role.


Both roles come with competitive salaries and benefits package, plus clear paths to promotion. It’s an entrepreneurial and energised environment, fast-paced and collaborative. If you fancy working in a place where setting the agenda for the future of insight and innovation is coded into the culture, please get in touch with Crowd DNA managing director Andy Crysell, attaching a CV and covering letter.

 

 

How To Speak Man

Crowd DNA associate director Jake Goretzki discussed the changing face of masculinity at our latest Rise breakfast event in London. Find out how to master the language below...

Masculinity has changed. In the past, the man used to be the man. He was strong, could fly solo, didn’t understand women and defined himself as ‘not gay’. He was the foundation of patriarchy. But as society challenges traditional attitudes and gives a voice to all, how should brands speak to men?

First, let’s make it clear that we’re talking about leading edge Millennials here and tensions remain from the persistence of toxic masculinity personified by the likes of the alt-right, Trump and Jeremy Clarkson.

We’ve observed that today’s man is more emotional: being open, supportive and communicative is key to overcoming issues of loneliness and depression. Women are now his peers and friends… so long to the old bantz and #everydaysexism. Progressiveness is a value he holds dear, and he welcomes gender and sexual fluidity. Finally, he’s an involved dad, loves it, and doesn’t want to escape ‘the bloody kids’ anymore.

Brands like Diesel, Lynx and Old Spice are doing a great job at talking to this new ‘thoughtful man’. What’s their secret? Speaking to men and women as one, working on male happiness, talking to the involved dad, portraying the many nuances of masculinity, but most of all being bold! Enjoy disrupting and subverting traditional category conventions when it comes to gender – men and women will love it.

We enjoy talking about men so much that we’ve made a digital magazine about How To Speak Man. Please email hello@crowddna.com for your copy.