At our next Rise session in London, Crowd DNA’s resident parents, managing director Dr Matilda Andersson and associate director Lucy Crotty, set about reframing modern families...
Date: April 26
Location: Crowd DNA, 5 Lux Building, 2-4 Hoxton Square, London, N1 6NU
Parental burnout, gender neutral toys, screen-time wars, feminist dads, LGBTQ+ families, postpartum body positivity – it seems we’re all too aware of the joys and perils of modern parenthood. And, as the next generation of millennial parents arrive and shake things up, the whole status quo of parenting is dramatically changing, too.
But are we speaking to and about families in the right way?
This session explores changing attitudes to parenthood and, in particular, how modern families are portrayed. Looking at some of the tensions and backlashes against ‘perfect parenting’, we’ll help brands identify new opportunities – and to speak better to families of all shapes and sizes.
If you’d like to join us for coffee, croissants and a very real, up-close journey into modern parenthood, please contact Pauline Rault. And feel free to pass the invite on to colleagues and estranged family members alike.
Watch the trailer below:
For the third episode of our Keeping Company series, looking at innovative and exciting businesses, we meet designer Laurie Nouchka, who creates art you can wear...
Keeping Company is Crowd DNA’s short film series, in which we search the world for inspiration from innovative, disruptive, culturally switched on and just plain unusual businesses.
This episode we meet Laurie Nouchka, an artist and designer whose vibrant, wearable artworks have taken the sportswear world by storm. Manufactured here in London, Laurie’s leggings take inspiration from the architecture of global cities. Legs become canvases for towers of glass and steel, rendered in vivid colour palettes and contemporary designs, all coming together to make dazzlingly unique, timeless pieces made for movement.
We talk about creative vision and the fine balance of maintaining your artistic integrity in the world of business.
The second instalment of Crowd DNA’s series on exciting and innovating businesses investigates bio-bean, a London-based clean technology company turning waste coffee grounds into energy…
Keeping Company is Crowd DNA’s short film series in which we search the world for inspiration from innovative, disruptive, culturally switched on and just plain unusual businesses.
This episode we chat to Arthur Kay, founder and CEO of bio-bean – the world’s first company to process waste coffee grounds into advanced biofuels on an industrial scale. In just two years, bio-bean has raised several-million pounds in financing and grown to a team of 25 people.
Based in London, with an industrial factory in Cambridgeshire, the company processes 50,000 tonnes of waste per year – equivalent to one in every ten cups of coffee consumed in the UK. Outputs include biodiesel, biomass pellets, and briquettes.
In the first of Crowd DNA’s new series on exciting and innovative businesses, we head to Rio De Janeiro and chat to Hamilton Henrique, founder of salad delivery service Saladorama…
We’re excited to bring you the first episode of our new short film series, Keeping Company, which will see us searching the world for inspiration from innovative, disruptive, culturally switched on and just plain unusual businesses.
Our first episode introduces Saladorama – a salad delivery service based in Brazil. Founded in 2015 by Hamilton Henrique, it aims to democratise access to a balanced and quality diet – particularly among poorer communities. In just over a year, the business has grown to multiple locations and now serves 160,000 people.
Not only does Saladorama improve access to healthy eating, it also benefits local communities by generating employment, training residents, and providing much-needed experience. Enjoy!