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  • CRAFT KIDS STORM JOHN LEWIS!
    Well, okay, we've embellished things a bit there. But nonetheless, there's further evidence of the rise of the Craft Kid with the news that John Lewis is reporting 50% increases in sewing machine sales in the last quarter. Recap on exactly who the heck the Craft Kids are courtesy of our short vid on them for Channel 4.
    Posted :
    05 Jan 09
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  • CROWD DNA IN THE GUARDIAN GUIDE
    Just in case you opted for a media blackout over the Christmas period, Crowd DNA made it into The Guardian Guide's 2009 Pop Culture Handbook. We were talking about a few of our favourite trends, including Craft Kids, location based digital apps, vertical social media and QR codes.
    Posted :
    05 Jan 09
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  • GAMING TRENDS
    We're running some good content over on Three Speech, the blog we manage for Sony PlayStation, identifying key gaming trends to look out for in 2009.
    Posted :
    05 Jan 09
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We are an audience behaviour agency

We’re an agency that’s both brand new and blessed with good history. Previously, we were Ramp Industry. Now we are Crowd DNA and our focus is on helping brands to harness innovation and authenticity; to square up to 21st Century challenges; to be relevant, useful, entertaining, part of the conversation.

We help them get there through research, strategy and planning that is as dynamic as it is robust. We bring this audience understanding to life through content and comms that trigger conversations and acknowledge the soaring value for brands of social currency.

Some of what we do is all about sparkling new invention; some is all about good old-fashioned common sense. We’re passionate about making the most of these exciting, evolving times, and we don’t believe any of this stuff need be alienating or incomprehensible. Have a click around this website to find out a bit more about what we do and the new ideas that make us tick.

Check our work