Building on their growing popularity in Europe, and following a successful launch in the US, Spotify asked Crowd DNA to provide a comprehensive view of mainstream music consumers in the UK and France, allowing them to better understand their consumption habits (what they use, when, where and why), as well as their awareness and perception of digital music services. 

We undertook an extensive phase of desk research across both markets before conducting online quantitative work, focusing on recommendation patterns, brand partnerships and competitor analysis. Running alongside the quantitative method, we managed local language online research communities, further exploring the commonalities/differences across each market.

Our debrief presentations to the Spotify teams in London and Paris provided an extensive landscape of findings and associated recommendations, covering all points from interface development, to partnerships and subscription models.

"Working with Crowd DNA has been a pleasure and I wouldn't hesitate to recommend them. They helped us to achieve a really insightful project, which has helped us significantly in defining our marketing and growth action plan." Nikki Lambert, Marketing Director Europe, Spotify