Associate Director (Crowd Numbers, New York)
After studying marketing and statistics in college, Alyssa naturally gravitated to a marketing research role, where she felt most comfortable understanding consumers while expressing her love of data. She joins our Crowd Numbers team in New York City with almost six years of experience working in research at Hall & Partners, where she utilized a variety of methodologies, helping answer key questions spanning across all industries from everyday fashion brands to leading tech companies. Alyssa specializes in quantitative analytics, with a strong ability to present complex data and models in a simple and digestible way. She is passionately curious about understanding irrational behaviors in consumers through the study of behavioral economics. In her spare time, meanwhile, you can find her reading, running or rock climbing.