Associate Director, Cultural Strategy (Signs, London)
Amy joins Crowd DNA as a trend forecaster in our Crowd Signs specialism, having spent two years honing her research skills in online communities. Prior to this, she crafted her foresight knowledge as a strategist, helping brands including Google, Facebook, Microsoft, Diageo, Jameson and the BBC map their future trajectory. She gets most excited about briefs that require her to look at intersections such as fashion and technology, gaming and banking. When she’s not thinking about work, she’s thinking about her next trip to the seaside, her next craft project or her next meal.