Crowd DNA’s founder, Andy has headed up a raft of noteworthy projects in media, strategy, PR and, of course, insight. Before Crowd DNA, he founded Ramp Industry (acquired by St Luke’s, whose board he sat on), one of the first agencies to get to grips with content, social and advocacy, and even more previous still he worked as a journalist/editor. If you want to get really previous, he once sold tickets to lots of acid house parties. Given half a chance, he will talk too much about stuff like interviewing Wu-Tang Clan, Ken Kesey and Derrick May. These days, professionally, he gets to talk to the media and at conferences on subjects like word of mouth, social media, cultural change and innovation – and not so much about Wu-Tang Clan. He is a certified member of the Market Research Society.