Consultant (Futures, Semiotics & Listening)
Benji joins us from a three year stint at mobile-first agency Fetch, where he worked as a junior strategist on brands such as Apple Music, Uber and eBay. Here he was exposed to a range of research and analysis methodologies, as well as the importance of uncovering the deeper human truths in brand communications. He later became the ‘social listening guy’, interpreting social data and memes for a living. This was supplementary to his degree in social anthropology, where Benji was first introduced to the virtues of ethnographic research and received a first for his final dissertation on the blood diamond industry during the Angolan civil war. In his spare time, he can be found playing jazz piano, perusing car boot sales and playing sport, plying his trade in the lofty heights of Sunday league football.