Senior Consultant (Futures, Semiotics & Listening)
As a semiotician, Bridget comes to cultural insight by way of a PhD in American Literature. Close reading culture has always been her passion; whether she’s analysing chocolate bars, modernist poetry or Kylie Jenner, she is always an enthusiastic interpreter of meaning. With experience in planning, brand management and semiotics she is unswervingly up for a challenge, finding the most relevant and stimulating ways for brands to reach their consumers and hold their interest. She has lived and worked across many markets and investigated lots of categories, from fashion and finance to FMCG and media. She loves a lot of fine art and critical theory, as well as throwing – and MCing at – the odd queer dance party where she’s (fittingly) happy in front of a Crowd.