Cultural Strategy Executive (Signs, London)
Since completing a BSc in biological, social and medical anthropology, and a MSc in anthropology, environment and development, Céline was bombarded with positive affirmations such as: “Anthropology?! Good luck with the job search.” And: “Is that to do with dinosaurs?“ After a year of travelling around Europe and Southeast Asia, then munching her way through the banana bread phase of the Covid-19 pandemic, Céline was an ethnographic research consultant at Pukka Herbs, where she primarily focused on public perceptions towards herbal medicine in the UK. Wanting to apply her passion for anthropology and culture in a commercial environment, Céline joined Crowd DNA, where she is honing her semiotic skills. Outside of work, you’ll find her studying menus ahead of time and dramatically power walking to Hans Zimmer soundtracks.