Consultant (Strategic Insights)
Ciara’s constantly fluctuating accent is a product of early years spent pinballing between Ireland and the UK. Eventually she headed to Cambridge to study English literature, where she found it particularly satisfying to discover the cultural parallels between medieval lyric poetry and the late 00s pop canon (spoiler: innuendos and celebrity feuds). After starting her career in print media and digital marketing, analysing the habits of Harrods shoppers and online gamblers, she joined Crowd DNA to combine her strategic and analytical acumen with a love of cultural discovery. You will also find her at the theatre, rambling around Hampstead Heath, or in the pub delivering unsolicited critical analyses of reality dating shows.