Senior Director (Crowd Numbers)
Dave is director of our global Crowd Numbers offer and, if it can be quantified, visualised, or analysed, he will probably have a go. He traces his love for data back to a childhood spent playing football video games, where he would export player data to create his own Excel models. A career in quantitative research seemed a natural fit, and things fell into place when he landed an insight role with Official Playstation Magazine publisher, Future. Following a stint with publishers Hachette, Dave returned to agency research in 2016, becoming an expert in the leisure category. This included modernising traditional days out for the current market, and helping to create the attractions of tomorrow. His own idea of a good day out? Blasting around the Yorkshire Dales on his motorbike.