Cultural Strategy Executive (Signs, London)
Eiraj inherited her appreciation and passion for culture through an inter-ethnic status. Being British yet a frequent traveller of South Asia, she is fascinated by where trends and consumers will move next. She did her BSc in business studies and an MSc in marketing and strategy at Warwick Business School. Her appreciation for social media market trends stems from this background. Before joining the Crowd Signs team, Eiraj was a communications consultant in an E-governance project with The World Bank. Outside of the workplace, you can find her binge-watching TikToks, cooking biryani or strolling through the streets of London.